Joe Cross is a filmmaker, entrepreneur, author and wellness advocate. He directed, produced and was the subject of the award-winning documentary Fat, Sick & Nearly Dead. He is widely credited with having accelerated the plant-based eating and juicing movement by media outlets including The Times of London and The Wall Street Journal. His website www.rebootwithjoe.com has become an integral meeting place for a community of 1 million Rebooters worldwide. His second documentary film will be released in 2014.
Joe lives in New York and Sydney.