This book is simply a "must-have" for those thinking of starting a business. It is full of really useful tips (these are highlighted), and is written in a sensible and thorough chronological process, without any jargon, covering every aspect of running a business. It will be helpful too to those who may have been in business for many years, as there are many suggestions in the book on things which one may not be doing and should be.
The book clearly shows that it is written by someone with a sound background of practical, rather than theoretical experience. It should be mandatory reading for anyone in business and I wish it has been published 25 years ago.
I learnt much from it, but also have suggestions to add should the author consider a revised edition at some stage in the future.