For nearly three decades, Guy Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist and irreverent pundit. His 2004 bestseller The Art of the Start has become the most acclaimed bible for small business and his blog is one of the 50 most popular in the world. Now Kawasaki has compiled his best wit, wisdom and contrarian opinions in handy book form - from comptetition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to common sense practices.
Reality Check
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About the Author
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.
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2 of 2 people found the following review helpful
By Rolf Dobelli
TOP 500 REVIEWER
Format:Hardcover
Entrepreneurs face terrible odds. Conceiving a new idea for a business and raising the start-up funds is hard. Executing your business plan is harder. "The reality of most businesses is that after a short honeymoon period...everything seems to go wrong." The typical new business encounters problems such as slumping sales, unexpected expenses and personnel issues. Limited support from venture capitalists, management consultants, lawyers and other professionals compound the challenges facing developing companies. While their products and services may be different, many fledgling firms share common problems. Preparing for likely stresses is the best way to contain them. Despite some material that might soon be outdated and a somewhat salty style, getAbstract recommends this book to entrepreneurs seeking advice based on experience and uncommon sense.
By denise
Format:Paperback|Amazon Verified Purchase
It makes you understand how do entrepreneurship processes work, why does it work, what lies should we avoid. It's a guide to success and to a larger understanding of all the spheres behind a start-up, which we can apply to several phases of the management and creation processes. Amazing!
5 of 10 people found the following review helpful
Format:Hardcover
"Guy did it again! Really well laid out book, lots of insights and practical tips about being an entrepreneur in the digital world. Special kudos to the non-profit ending section. Be an evangelist, read this book and change the world - once again!"
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