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Reality Bites Back: The Troubling Truth About Guilty Pleasure TV Paperback – 27 Sep 2010


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"A witty, original, and very smart analysis of the dark side of reality TV. Pozner expertly reveals the toxicity of what many consider to be simple lightweight entertainment and arms readers with creative ways to resist and fight back. A serious scholarly work based on years of research, "Reality Bites Back" is also fast-paced and fascinating. You'll never look at these shows the same way again!" --Jean Kilbourne, ED.D., creator, "Killing Us Softly: Advertising's Image of Women" film series, and author, "Can't Buy My Love: How Advertising Changes the Way We Think and Feel" "Jennifer Pozner's "Reality Bites Back" is an extraordinary gift to critical media literature. Instead of hurling down invectives against popular culture from an insulated ivory tower, Pozner is a smart, snarky fellow traveler who offers stinging criticism and stunning insights peppered with just enough colloquial profanity to keep readers laughing and shaking our heads. Pozner reminds us that TV is never accidental, but directed to reinforce particular social lessons. This should be required reading for every American girl and woman." --Melissa Harris-Lacewell, Princeton University, Department of Politics and Center for African American Studies, MSNBC commentator, and columnist, "The Nation" "Hooray! Here comes Pozner, ready to lay some reality on reality TV. Find out why these shows sell even when we don't watch, and "what" they sell, thanks to producers who say "it's a lot of fun to watch girls crying." Fun, fresh and furious, "Reality Bites Back" is feminist media criticism at its best." --Laura Flanders, host and founder, GRITtv, and author "BUSHWOMEN"

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Amazon.com: 37 reviews
54 of 54 people found the following review helpful
Reality TV - Even Worse for You Than You Think 10 Oct. 2010
By Andrew Bongiorno - Published on Amazon.com
Format: Paperback Verified Purchase
In an attempt to shut out the worries of the world with a little mindless entertainment, my wife and I have watched the last few cycles of America's Next Top Model. A few cycles back, there was a contestant named London, a pretty girl and a capable model who happened to gain a few pounds as the season progressed. At no time did we consider her fat, but we also had no reason to doubt the show's conclusion regarding this contestant, that she was unable for whatever reason to discipline her eating as well as her competitors. London was eliminated from the show mid-season.

In Reality Bites Back, Jennifer L. Pozner fills in certain details about London - she had suffered from eating disorders throughout her life, which had become increasingly severe right before she was cast on ANTM. When her eating habits became somewhat normal during the show, her body reacted normally and she gained a few pounds. London had spoken frankly to fellow contestants about this issue, but the footage never made it to air. The show's producers knew about her issues, but allowed the judges to knowingly portray her as unprofessional due to overeating during the season.

I focus on this example because it shows perfectly how Pozner is true to the subtitle of this book - this is The Troubling Truth About Guilty Pleasure TV. There is a wealth of new information about shows we've all either watched or experienced as cultural wallpaper, such as The Bachelor, Flavor of Love, and Wife Swap. And not just backstage details and descriptions of editing tricks either; the book fires sharp arrows at the networks, sleazy producers, and sponsors of these shows and explains why they are uniquely damaging to our culture and our image of ourselves and others. Readers will appreciate Pozner's "Happy Warrior" writing style and her tips for fighting back, which include tips from a wide range of media experts.

This book belongs on the bookshelf, not next to the dense cultural studies tomes, although it would stand out well there. Instead, I would classify it with Food, Inc., Fast Food Nation, and Maxed Out, readable, engaging books about things we all knew were bad for us, (factory farming! Debt! Reality Television!) but didn't realize what cesspools they really were until we got the whole story. I can't wait for the movie...
10 of 10 people found the following review helpful
Fat wallet+skinny chick=love 26 Jan. 2011
By Macke - Published on Amazon.com
Format: Paperback
In "Reality bites back" author Jennifer L. Pozner launches a timely and funny critique of reality television. She does this from a mainly feminist perspective, going after shows like "The Bachelor" and "Who wants to marry a millionaire". In these shows she says progress that has been made in the feminist movement has regressed, portraying women as hysterical and desperate with only one goal in mind-which is to marry a rich husband who they in turn can serve. Notions of independence and free thinking are not encouraged and women are placed in stereotyped roles like "the antagonizer", "the slut" and "the weeper". All the while promoting youth, thiness and whiteness.

She also discusses shows like "Americas next top model" where she critiques the programs proliferation of dangerously underweight women and the constant comments they recieve about how they must change their looks and bodies by the judges. These shows are heavily sponsored by makeup products and as she writes "thats just the kind of anxiety reality tv hopes for to inspire in female viewers. After all, as advertisers have long understood, its far easier to shill cosmetics and clothing...to insecure women scared of being alone than it is to self confident people who belive that they are beautiful, loveable and capable of being happy just as they are." Another show she takes on is "Flavour of love" which she means has neo-minstrel show tendencies portraying black women as angry ghetto divas. In this way futher perpetrating black stereotypes that have long been entreched in popular culture.

To me what is most worrying though is how she ends the book. There she paints the picture of the future of television. She gives a clear explanation of how through reality television corporate sponsors have found new ways of integrating their products into the programs storylines. This means that product placement has been taken to the next level. According to the author Coca Cola now pays up to 26 million dollars annually to have their Coke cups on the desk of the American idol judges. She also says that "if such trends continue unabated, entertainment crafted around commercial messages could largely replace traditional narrative. Media insiders say the future of scripted television is an immediate model in which viewers will be able to instantly purchase products they see on their favourite shows" so as the Boston Globe writes "Viewers will grow accustomed to receiving commercial messages "before, during and after their favourite shows." This development, the author writes "poses a serious threat to our notion of entertainment-and to our understanding of our society".
13 of 14 people found the following review helpful
Witty, entertaining, and real 9 Nov. 2010
By Sarah Stewart - Published on Amazon.com
Format: Paperback
I just finished the book this morning, and I'm planning to pick up at least two more copies for folks as holiday gifts.
The writing is just wonderful - the book is well written, insightful, witty, entertaining, and informative. I also really appreciate that the book isn't preachy - it's not meant to make readers feel back about viewing these shows, but just to view them with an open mind (and maybe not so much of an open wallet).
I'm also totally loving the videos! The production really rolls out like a real reality show! [...]
My only complaint, which I've seen a few others make, is that the type face in the book version is very small to read. This is especially difficult with the footnotes, which are sometimes even more fun and not to be missed nuggets of info. So, if you're eyes aren't so good, you may want to consider the Kindle version.
9 of 11 people found the following review helpful
The indispensable guide to interpreting reality TV 19 Nov. 2010
By Hugo Schwyzer - Published on Amazon.com
Format: Paperback
Reality Bites Back makes a clear and compelling case that what we tend to think of as "mindless entertainment" is far more problematic than we had realized. The staggering cynicism of the reality TV industry is matched by its slavish pursuit of advertisers, meaning that healthy dollops of racism, sexism, and fat-phobia are dished up for viewers along with appeals to buy, buy, buy.

So many young people -- and not so young people -- insist that they aren't vulnerable to advertising, or that they are too smart and sophisticated to pay attention to or be influenced by commercials and in-program product placement. Pozner, writing with wit and insight, debunks that flattering myth and makes it clear we are much mores susceptible to manipulation than we had imagined.

Understanding that we're going to watch these programs anyway -- or that many of us are -- RBB offers as much in terms of guidance for how to watch and to talk about what we see as it does in terms of criticism of the programs themselves.

Accessible, well-documented, and powerful, this is the perfect gift for a young person who loves reality TV.
7 of 8 people found the following review helpful
More than a college textbook 28 Dec. 2010
By Kels - Published on Amazon.com
Format: Paperback Verified Purchase
I bought this book because it was required reading for the upcoming winter semester. However, when paging through it, I found the topics to be very interesting and I even read it on my own accord! This book is great for college students as well as anyone who is interested in media or feminism (although it doesn't really focus on feminism as a main issue). I would highly recommend this book!
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