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Consumer Kids: How Big Business Is Grooming Our Children for Profit by Ed Mayo |
Born to Buy: The Commercialised Child and the New Consumer Culture by Juliet B. Schor |
by Jerry Oppenheimer
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by Richard C. Levy
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Longing and Belonging: Parents, Children, and Consumer Culture by AJ Pugh |
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Investigative journalist Eric Clark interviewed over 200 industry insiders from lone inventors to heads of multinational companies. He exposes corporations spending billions of pounds on research and marketing to manipulate their small customers, unashamedly using sex and violence to sell dolls and action figures to children as young as three. Their latest target? Newborns.
How do toys go from prototype to playroom? Whats the real story behind the success of Barbie (there are more Barbie dolls in America than people), the Beanie Babies and the latest Elmo? In a world where the biggest distributor of toys is not a store chain, but McDonalds, the toy business is anything but childs play.
Sometimes shocking, always revelatory, The Real Toy Story will change the way that parents shop for toys. Essential reading for all adults who care how consumerism affects the children they love.
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72% buy the item featured on this page: The Real Toy Story £5.99 |
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9% buy Consumer Kids: How Big Business Is Grooming Our Children for Profit £6.48 |
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7% buy Toy Monster: The Big, Bad World of Mattel£11.39 |
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6% buy A Good Childhood: Searching for Values in a Competitive Age £5.98 |
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