I bought this after spotting it in a YouTube make up video. I'm was an optimistic so I was trying every application method possible until I found a winner. I've tried brushes, fingers, sponges, stipplers, roll on's, spray on foundation, you name it. Move over all other applications, this brush is now my #1 and I have given up the search because you cannot get any better that this! Not only is this brush quite cheap compared to some brushes I have what have cost me double, triple and dare I say four times the price of this brush (I thought paying out more money, I would get better quality but I've learnt its not the case), but it gives an amazing flawless finish! I only need a small blob of foundation and this brush manages to dispense it evenly on my face, unlike sponges what suck most of the foundation up therefore I need to use more product. Stipplers I find can sometimes give streaky finishes and bristles can clump together, fingers although they are a good method I can find messy and unhygienic. Foundation brushes I find can streak also or the bristles are too firm. This brush is perfect, really soft, easy to use, you can work it any which way (I find small circles are perfect!) its domed end fits in any areas like around the nose without being harsh. It's easy to wash, spreads foundation evenly and you can even stand this little gem on its end on your dressing table (etc.) so its easy to identify and grab. AMAZING BRUSH!!!