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Product Description
From the Inside Flap
If you had the opportunity to work where, when, and with whom you wanted—all while getting paid very well—would you take it? Self–made multimillionaire and bestselling author Michael Masterson did, and with Ready, Fire, Aim he′ll show you how to do the same.
Whether you′re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
While some of the concepts covered may seem novel, all of them have been proven to work time and again. Among other things, you′ll discover:
Why selling is your first business priority and the one thing you should never stop doing
The handful of numbers that are critical to every business
When to cut your losses short and when to let your winners run
The front–end/back–end method of doubling profits easily
Why having a Plan B is as important as Plan A, and when and how to create it
The difference between pushers, thinkers, organizers, and sellers, and how to attract the ones you need for your business
Over the course of his remarkably successful career, Michael Masterson has helped start and develop dozens of multimillion–dollar businesses, including one whose revenues exceeded $135 million and another still growing at $300 million. Now, with Ready, Fire, Aim, he′ll show you how to make your way to the top by designing powerful marketing campaigns that will regularly outsell your competitors; implementing innovative operational procedures that will reduce costs and hassles; and using the revolutionary power of the Internet to reduce customer complaints and increase profits.
To start and grow multimillion–dollar businesses over and over again you have to master certain skills. Ready, Fire, Aim reveals what those skills are and shows you how to quickly master them. Filled with in–depth insights and expert advice, this remarkable guide for entrepreneurs gives you a blueprint for business and financial success that will allow you to enjoy life to its fullest.
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Customer Reviews
I have an idea that I feel will be a mega-hit. I had always assumed that I would have to write a business plan, get angel funding, start the enterprise, after a certain stage get VC funding, and the world would be my oyster. Not any more!
I have been reading the EarlyToRise newsletter since some time. I always liked what Michael Masterson wrote, and read all his pieces, and felt that he had the Doing-Knowledge, as opposed to the Talking-Knowledge of most Guru's. I have always looked with interest at the books that he has written, but till now did not buy any of the other as the target market was different to me. However, when I saw this book, I could not resist pre-ordering it, and devoured it as soon as it arrived.
WOW! It is really packed with the most invaluable insights that you could EVER have about starting a SMALL Business and Turbocharging its growth. I have thrown out most of my previous learning and have totally revamped my plans. I now know that I am hit with the twin curse of Perfectionism (which is inevitable given my profession) and Procrastination (as I never had the energy or the time to AIM the whole Plan). Just this one insight - and how to break away from it - has been worth more than ten times the price I paid for it. And the lesson on the most ethical negotiation tactic has been worth even more. On going through this book a second time, I feel that even on reading it the tenth time, I am going to get further insights.
On reading this book, I now realise that it has been written in true READY FIRE AIM fashion. It is not nearly as polished as some of the Guru-authored books and some sections are repeated, and I expect that the second edition will be more AIMed. BUT, Mr Masterson has poured in the ideas that could easily have filled 3-4 books if they were expanded. And it is really inspirational. Thank you Mr Masterson.
If you have EVER Dreamed of setting up your own business, Go for this book. It is Really Great.
MJ Reddy
Reading this book got me going and even though I have been retired for two years I now feel I would like to try something else.
However,it didn't do it for me only because i am a vociferous reader of business books and i have read the message... Read more
Anyone who achieves the kind of results the author has, successively, obviously knows what he's... Read more
Listmania!
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