Most Helpful Customer Reviews
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Excellent book for any writer, 17 Feb 2003
This book is long over-due for professional and serious amateur writers. Though a US book the material is just as useful for UK writers. There are detailed chapters on why you should specialise, queries and research ideas, (the query samples and explanations are excellent), and a case study of an article from start to finish. The bulk of the book covers the ten best specialities for writers and there's something for everyone here. Whether you find business fascinating, want to share your parenting advice, love travelling, enjoy pottering about in your garden or writing personal pieces, each chapter covers them in-depth. There's excellent advice, tips, and 'tales from the front' from writers who write for that particular speciality. The final chapter covers other ways to earn money from your writing, such as becoming a contributing editor, writing books, doing corporate writing, teaching, speaking and consulting. Throughout the book are lots of little extra tips at the sides of the pages. Almost a 'little book' in themselves. A fantastic book and worth every penny! I just wish it had been around when I started out as a pro...
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Savvy Advice for New and Established Writers, 16 Mar 2003
Whether you're a wannabe or an established pro, you'll find this book is packed with value. In today's economy, more and more magazines are marketing to a narrowly focused audience. For writers that means you need to position yourself as an expert in one more more fields. This book shows you exactly how to do that. The book begins by helping you recognize the specialties you already have. It then moves into the nuts and bolts of how to sell an article, find experts to interview, write and get paid! A step-by-step case study is included to illustrate each step of the process. I particularly enjoyed the section which profiled the ten hottest specialties. Each specialty chapter gave detailed information on breaking in, research, contacts and tips. As a fulltime freelancer wanting to expand into the health market, I found this section invaluable. I also believe the specialty chapters will help new writers understand what's involved in being successful in any given field--and perhaps even help them choose a field of focus. If you want to be a successful freelancer, imitate what successful freelancers are doing. And James-Enger is one of the best.
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4.0 out of 5 stars
Ready, Aim, Specialize!, 7 Oct 2007
Many writers wonder if they should specialize in one specific area of writing expertise or if they should spread their work between several different genres. They wonder if writing in only one genre will allow them to create a niche of authority or simply limit the amount of writing opportunities. Conversely, writers also worry that if they work in several genres their writing will be seen as unfocused and difficult to market. Ready, Aim, Specialize: Creating Your Own Writing Speciality and Make More Money looks at this quandary and looks at the benefits and limitations of specialization. This book also includes resources to determine what your area or areas of speciality would include and tips to begin specializing as well as detailed reference lists and potential markets for the most popular writing specialities.
Ready, Aim, Specialize: Creating Your Own Writing Speciality and Make More Money is a good beginner resource for writers questioning whether they should specialize their writing. Though the title suggests that the writer supports specialization, the author gives a nice balance of information on both the pros and cons of specialization. This allows the reader to determine if specialization would be beneficial for his or her particular situation. Moreover, the author includes detailed reference lists so that the reader has somewhere to begin his or her specialization efforts.
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