Review
'Excellent user friendly text with good use of diagrams.' - Eileen O'Gara, Newham College of Further Education
Review
'Excellent user friendly text with good use of diagrams.' - Eileen O'Gara, Newham College of Further Education
Product Description
Readings in Strategic Management contains a wide range of contributions from leading authors in the field designed to reflect the broad and diverse nature of this complex subject. The collection contains a mixture of older established articles and new contributions, with three being specially written. It also combines papers which develop the conceptual framework of strategic management with articles which report on the findings of empirical research.
About the Author
DAVID ASCH is Dean of the Faculty of Business and Law at De Montfort University, Leicester, previously, Professor of Management at the Open University Business School. He has worked with a range of firms including Cornhill, Ernst & Young, Fujitsu/ICL, 3M, Siemens Computer Systems and Sun Microsystems.
