- Paperback: 240 pages
- Publisher: Routledge; New edition edition (24 Aug 1989)
- Language English
- ISBN-10: 041507875X
- ISBN-13: 978-0415078757
- Product Dimensions: 21.3 x 13.7 x 1.5 cm
- Amazon Bestsellers Rank: 552,212 in Books (See Top 100 in Books)
- See Complete Table of Contents
Reading the Popular
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Product Description
Review
"Well-written and accessible [...] Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske." Sociology Magazine
--This text refers to an alternate Paperback edition.Product Description
'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.
Inside This Book
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First Sentence
This book consists of a number of analyses of popular culture in practice. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
This book consists of a number of analyses of popular culture in practice. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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