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Reading Letters [Hardcover]

Sofie Beier
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: £34.00
Price: £25.84 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Book Description

14 Mar 2012
"This book will not only help type designers create high-legibility typefaces, but also help graphic designers determine the optimal typeface for a given project. Few of us will appreciate whether the typeface we read is legible, but we quickly notice if it is not. Creating type for optimal legibility is therefore an ungrateful task, since readers only register your failures. For instance, typefaces presented under difficult reading conditions, such as small font sizes in low-quality newspaper print, or street and building signs viewed from afar, need to be created in specific ways to function optimally. To understand the topic in depth, two very different areas of expertise have been consulted. One area is that of punch cutters and designers whose professional experience confers upon them useful knowledge that can help us better understand the various aspects of the matter; the other is that of academic reading research, a field in which a significant amount of relevant scientific studies have been carried out over the years. The outcome of this research has yet to be made widely available to designers. Consequently, many designers make assumptions without really knowing whether they are right or wrong. Reading Letters is a serious and engaging compilation of knowledge from the design and scientific communities, supplemented by visual examples of legibility. A must-have for type designers and graphic designers. Sofie Beier is a research assistant professor employed at The Danish Design School. She has a PhD from the Royal College of Art in London in typeface familiarity and its relation to legibility. "

Frequently Bought Together

Reading Letters + The Book of Books: 500 Years of Graphic Innovation
Price For Both: £52.72

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Product details

  • Hardcover: 208 pages
  • Publisher: BIS Publishers B.V. (14 Mar 2012)
  • Language: English
  • ISBN-10: 9063692714
  • ISBN-13: 978-9063692711
  • Product Dimensions: 21.5 x 2 x 25 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 279,280 in Books (See Top 100 in Books)

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Sofie Beier is one of the best scholar in typeface design, who can explain theories in readability and legibility in very clear language. Most of other books on the theories of the typeface design always use obscure language and a lot of jargon, which are too pedantic and hard to read, but not this book. She explains all the theories with clear examples, which have scientific supports. This book can be a valuable resource for researchers, students or typeface designers to use as a reference for their work. This is indeed a "MUST-HAVE" book for graphic designers who are considered themselves as professional.
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