EA boss John Riccitiello:
"We implemented a form of DRM and it's something that 99.8 percent of users wouldn't notice. But for the other .2 percent, it became an issue and a number of them launched a cabal online to protest against it." He added, "I personally don't like DRM. It interrupts the user experience. We would like to get around that. But there is this problem called piracy out there."
"I think that, in general, a year and a half ago EA was pretty well hated -- and I think for good reasons," he says. "Today, you'd be hard pressed to go to a forum and not see a lot of people defending EA and its products."
"Everyone gets that we need some level of protection, or we're going to be in business for free," Riccitiello says. But he sees a lack of understanding among "a minority of people that orchestrated a great PR program. They picked the highest-profile game they could find," he says. "I respect them for the success of their movement."
"`I'm guessing that half of them were pirates, and the other half were people caught up in something that they didn't understand," he says. "If I'd had a chance to have a conversation with them, they'd have gotten it."
I'm sorry but this is the last straw for me, as a long time customer of EA I refuse to buy another game no matter how good or over hyped it is. EA is officially dead to me. This CEO doesn't have a clue and just insults the loyal customers, well this is one insult too far.
Problem called piracy? Yes, this is true, but implementing software which so obviously fails is just ridiculous. SPORE was cracked BEFORE the official release.
EA was pretty well hated a year and a half ago but this guy reckons that this has changed and you'd be hard pushed to find a fourm that hates EA??
Yeah the only reason for this is coz EA has got to all the forums, all the game review sites and threaten/paid them off and forced them to delete any EA hating threads.
When will these kind of people in charge actually wake up and realise that the people complaining are not the pirates, they are the once loyal customers outraged by how they are being treated. If i was a pirate do you think i would waste my time posting on forums and writing letters of complaint? No, i wouldn't, seen as the true real pirates can get around the DRM and SecuROM and are playing the game without any resrictions so what do they have to complain about??
But appreantly according to Mr CEO if your not a pirate you have been caught up in something you don't understand.. pfft, excuse me but i fully understand what this hidden software does, where it installs, and what level of rights its allows itself on my own computer system. This is just plain down right insulting to be basically called an idiot.
There is plenty of chance to have a talk with all of us before red alert 3, before sims 3, so why not actually read what people are saying instead of just insulting them?
People, vote with your wallets, DO NOT BUY ANOTHER EA GAME! No point in complaining about DRM and then saying "well, RA3 will be the last game i buy with DRM on it", because that just doesn't get thru to EA, they still have your money at the end of the day and that all they ever wanted, they don't care if if DRM and SecuROM ruins your computer, they don't care if you run out of activations, because they get more money when you call the support number at £1.58 a min and ask for another.
Money is tight these days and EA need to realise that games are not essential items for living.
PS surely his figures are not right either 99.8% wouldn't notice the DRM? surely the 2600+ just on amazon.com is more than 0.2%?