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Product Description
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"If you can't write your idea on the back of my business card, you don't have a clear idea". David Belasco, Theatre Producer
Product Description
Go on, admit it: most of the business documents that cross your desk really test your patience. If you're brave enough, you'll skim through them in an attempt to capture the key points. More often than not, you'll find them or throw them into the bin.
That's because most business writing is long, complex and takes forever to get to the point. This is self-defeating as the available reading time is often only a few minutes or less.
In this book, you'll learn to:
- Grab and sustain your reader's attention
- Produce a user friendly layout
- Draw attention to key passages
Read This! Will demolish many of the enduring myths that many of us hold dear about business writing - for example, that Times New Roman is the best font, that you must always start a letter with Thank you, or that a report must always have a conclusion at the end.
Inside This Book
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Most Helpful Customer Reviews
13 of 13 people found the following review helpful:
5.0 out of 5 stars
Practising what he preaches!,
This review is from: Read This!: Business Writing that Works (Paperback)
This book just sums up the beauty of clear business writing. It is so easy to read, re-read and dip into. The layout is excellent too. This is an often-forgotten aspect of good writing - people need to be attracted to your document in order to read it and get the message. Robert Gentle's book covers it all with good examples of 'before' and 'after' so you can see why what he suggests makes sense.I recommend this book on the business writing training courses I run, and I have bought copies for our resource library. What are you waiting for? Buy it!
8 of 8 people found the following review helpful:
5.0 out of 5 stars
Constructive and Practcal help for Business Students,
By
This review is from: Read This!: Business Writing that Works (Paperback)
The author has a very readable style, and puts across some impoortant messages for Business students who often fall into the trap of "academic writing" that is inappropriate in a business context (and sometimes incomprehensible!). The book covers not only writing style, but also layout, fonts, readability, presentation of data, etc. It gives a wide range of examples of good and bad practice and lots of information on how to create a user-friendly layout.
7 of 7 people found the following review helpful:
5.0 out of 5 stars
Really useful book,
This review is from: Read This!: Business Writing that Works (Paperback)
Excellent book that really helped me when starting up my business and continues to provide advice today. It offers solutions to practical letter writing, covering presentations to icky situations like chasing payment, with advice on legalities. Very worthwhile purchase.
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