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ReWork: Change the Way You Work Forever [Paperback]

Jason Fried , David Heinemeier Hansson
4.3 out of 5 stars  See all reviews (148 customer reviews)
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Book Description

18 Mar 2010

From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple.

That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages.

It's time to rework work.

Special Offers and Product Promotions

  • Read an extract from ReWork by the team behind 37signals. [Adobe Acrobat or other PDF reader required].

Frequently Bought Together

ReWork: Change the Way You Work Forever + Remote: Office Not Required + The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Price For All Three: £25.87

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Product details

  • Paperback: 288 pages
  • Publisher: Vermilion (18 Mar 2010)
  • Language: English
  • ISBN-10: 0091929784
  • ISBN-13: 978-0091929787
  • Product Dimensions: 21.1 x 13.5 x 2.3 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (148 customer reviews)
  • Amazon Bestsellers Rank: 9,266 in Books (See Top 100 in Books)

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Product Description

Amazon Review

Amazon Exclusive: Seth Godin Reviews Rework

Seth Godin is the author of Linchpin, Tribes, The Dip, Purple Cow, All Marketers Are Liars, and Permission Marketing, as well as other international bestsellers. He is consistently one of the 25 most widely read bloggers in the English language. Read his exclusive Amazon guest review of Rework:

This book will make you uncomfortable.

Depending on what you do all day, it might make you extremely uncomfortable.

That's a very good thing, because you deserve it. We all do.

Jason and David have broken all the rules and won. Again and again they've demonstrated that the regular way isn't necessarily the right way. They just don't say it, they do it. And they do it better than just about anyone has any right to expect.

This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.

There, my review is almost as long as the first chapter of the book. I can't imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.

Stop reading the review. Buy the book.--Seth Godin


"Every once in a while, a book comes out that changes just about everything. This is one of those books. Ignore it at your peril" (Seth Godin, New York Times bestselling author)

"37signals...doesn't just have customers, it has raving fans, and its leaders are web celebrities" (Guardian)

"There's no jargon or filler here just hundreds of brilliantly simple rules for success" (Chris Anderson, bestselling author of The Long Tail)

"Inspirational...REWORK is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more" (Scott Rosenberg, Co-Founder of

"Great if you're at a fledgling stage of business. It's a little controversial... but I find it brilliant just the same. A quick read too." (Sophie Cornish Stylist)

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
59 of 63 people found the following review helpful
Format:Paperback|Verified Purchase
I want to like this book more than I actually do.

I want to like it because I agree with much of what the authors are trying to achieve. Or, at least, what I think they're trying to achieve.

The book sets out to challenge many of the assumptions we make about the world of work and commerce. And how we spend our time and structure our activities.

The authors make lots of good points about how inefficient and bureaucratic work often is. They draw your attention to the often bizarre characteristics of workplaces and offer ways in which it could all be different.

This is the sort of 'stuff' that I like.

Like most people, I've worked in several dysfunctional organisations. Like families, organisations (in either the public or private sector) do things that don't make much sense. But they do them because, 'we've always done it this way' e.g. 3 hour meetings where many attend just because they've got to be seen to be attending!

Rework then, sets out to offer us all an alternative.


But as a book, Rework failed for me.

I found the short (often very short) chapters, well, just too short. Arguments that needed further development were - I felt - left in mid-air, underdeveloped and under explored.

At times, the book felt like a loose collection of odd ramblings with no concrete structure upon which to pull concepts together.

Many of the suggestions would possibly work in smaller organisations but would cause real problems if you tried to apply them in bigger, more bureaucratic settings.

In conclusion, I highly commend the authors for trying to challenge how the world works. Things do really need to be re-worked. But so does, unfortunately, this book!
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98 of 106 people found the following review helpful
Format:Paperback|Verified Purchase
If you've used any of the 37signals software products, you'll understand why the authors have an awful lot of credibility to write a book about running a small company.

ReWork sets out their vision of what has worked for them, getting from day one, to turning over millions of dollars, and having hundreds of thousands of customers.

The book is short, simple, and concentrates on the basics, rather than going into hundreds of pages of detail and case studies. This isn't, after all, an academic treatise needing lots of evidence... nor, however, is it an autobiography. Instead, it's a straightforward set of views about what they found works for them.

I would strongly recommend this book to anyone thinking of setting up their own business.

My only criticism of the book is that, while it has a wider scope than their first book - "Getting Real" - much of the material appears to be lifted directly. Getting Real was about running coding teams, this is about running the wider businesses. I'd NOT read Getting Real before - I ordered the two together, and read them back to back - this wasn't particularly worth doing. Read this one, and skip the older tome.
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50 of 55 people found the following review helpful
By Robert Morris TOP 100 REVIEWER
If Joseph Schumpeter were to design a "creative destroyer," he would probably come up with a business thinker who bears a striking resemblance to Jason Fried and David Heinemeier Hansson. To me, they seem to be iconoclasts who are impatient to build rather than anarchists whose objective is chaos. They quickly indicate a healthy respect for the nature and extent of difficulty when challenging the status quo. But they are not deterred by that difficult, as their success with 37signals clearly indicates, and they probably have more confidence in their readers' (as yet) unfulfilled potentialities than most of those readers do.

Consider this passage in Chapter FIRST: "There's a new reality. Today anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or free. One person can do the job of two or three or, in some cases, an entire department. Stuff that was impossible just a few years ago is simple today." That said, Fried and Hansson realize that many people who read that passage will heartily endorse its spirit but decline to embrace and leverage the opportunities that the new reality offers. For them, the "real world" is defined by what James O'Toole so aptly characterizes in his book, Leading Change, as "the ideology of comfort and the tyranny of custom."

This so-called "real world" has advocates who, Fried and Hansson observe, "are filled with pessimism and despair. They expect fresh concepts to fail. They assume society isn't ready for or capable of change. Even worse, they want to drag others down into their tomb. If you're hopeful and ambitious, they'll try to convince you your ideas are impossible. They'll say you're wasting your time. Don't believe them.
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12 of 13 people found the following review helpful
3.0 out of 5 stars Massively overated - but still a good book 4 Oct 2010
This book is generally viewed as "brilliant", "awesome" etc.

It's OK. It's very short, more of a collection of tidbits than an actual structured argument .. and while there are some useful things in there it's not as revolutionary as some people seem to think.

It's an OK book .. probably better than OK .. but I think most of the praise comes because it's from the guys behind Ruby on Rails / Basecamp .. rather than because the book itself. Also, I can't help noticing that a lot of the people who say it's amazing don't actually seem to have run businesses .. so what might seem an amazing insight to them might just be "quite interesting" to a more experienced hand.
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Most Recent Customer Reviews
4.0 out of 5 stars Short, but thought provoking.
This book is perfect for reading in small chunks, as it reads more like a collection on small blog posts. Read more
Published 5 days ago by Dave
5.0 out of 5 stars Best book I`ve read this year
After reading this you'll definitely be more enlightened and probably want to work for 37signals too! Highly recommend. Last word.
Published 11 days ago by Ashton W.
5.0 out of 5 stars If you read only one business book, this is it!
Absolutely the best business book I have read in a long time, if ever.
All business people need to read this and regain perspective.
Published 23 days ago by Steve
2.0 out of 5 stars Don't expect any consistency
This book is almost like someone who has done well in the business world had a series of shower thoughts that they made into a blog. Read more
Published 1 month ago by Johno
5.0 out of 5 stars EXCELLENT
This book is so so so brilliant - Only God knows why I hadn't read it earlier. Have even ordered copies for friends! An excellent book.
Published 2 months ago by Marricke Gane
5.0 out of 5 stars A definite game changer
This has changed the way I work in so many way a few months on not everything has worked but usually things that haven't are due to the environment I work in and beyond my control... Read more
Published 2 months ago by Jules
5.0 out of 5 stars Five Stars
Bought as a gift and was well received
Published 2 months ago by Mieke
4.0 out of 5 stars Love it
Short and simple read, reccomnded to friends already.
Published 2 months ago by Suz
5.0 out of 5 stars Stop thinking and do it
I loved this book for the can do attitude it promotes and how it demystifies setting up a business. People who start up businesses are not a breed apart somehow genetically... Read more
Published 3 months ago by Jonathan Patrick
5.0 out of 5 stars easy to digest
Love the format - like a book of mini blogs. Simple quick advice delivered bluntly. Just my style! Will use a reference manual now
Published 3 months ago by D. McIntosh
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