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Re-wiring the Corporate Brain: Using the New Science to Rethink How We Structure and Lead Organizations [Hardcover]

Andrew Stone , Danah Zohar
4.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 250 pages
  • Publisher: Berrett-Koehler (1 Oct 1997)
  • Language English
  • ISBN-10: 1576750221
  • ISBN-13: 978-1576750223
  • Product Dimensions: 23.6 x 15.2 x 2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 216,194 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Danah Zohar
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Product Description

Product Description

This text claims that organizations have corporate "brains", and that it is only by using the mental, emotional, and spiritual parts of their "brains" that organizations can change efficiently and work well. It aims to provide managers with practical ways of applying this theory

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We know a great deal from science and psychology today about transformations in both physical and living systems. Read the first page
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Yet another hit for Danah Zohar, 25 May 2004
By A Customer
This review is from: Re-wiring the Corporate Brain: Using the New Science to Rethink How We Structure and Lead Organizations (Hardcover)
Danah Zohar has again produced a book bringing together the thinking of East and West, in a way which very much resonates with the times. Living in an ever increasingly chaotic business environment we all have to try to find our own centre to work from. I very much appreciate the thoughts that bring management and business development from a value based core, with individuals taking active part in the development process. This book compliments Collins and Porras book "Built to Last", which describes highly successful companies working from a Value Based Centre while staying flexible.
It is also a good concise and highly readable book, based on popular science but without going too deeply into the heavy stuff.
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Amazon.com: 4.1 out of 5 stars (8 customer reviews)

12 of 14 people found the following review helpful:
5.0 out of 5 stars A new paradigm for leadership and organization., 5 Sep 2000
By Turgay BUGDACIGIL - Published on Amazon.com
This review is from: Re-wiring the Corporate Brain: Using the New Science to Rethink How We Structure and Lead Organizations (Hardcover)
"We live largely in a world of Newtonian organizations. These are organizations that thrive on certainty and predictability. They are hierarchical; power emanates from the top, and control is vital at every level. So, often, is fear. They are heavily bureaucratic and rule-bound, and hence inflexible. They stress the single point of view, the one best way forward. They are managed as though the part organizes the whole. Newtonian organizations do not respond well to change. Their primary value is efficiency. Human beings work and live in such organizations, but we often feel like passive units of production. Our lives serve the organizations, but the organizations serve only our utilitarian needs, and that only so long as we conform to the organization's purposes and are vital to the organization itself. The emphasis on control isolates these organizations from their environments. They don't interact with or respect those environments, including the people who work within them. It is my purpose here to describe a wholly different kind of organization. I hope to offer a new model for structure, leadership, and learning within organizations that can thrive on uncertainty, can deal creatively with rapid change, and can release the full potential of the human beings who lead and work or live within them. Such organizations, like the human brain, have the potential for self-organizing creativity just waiting to be unleashed within them. This new model is based on the thinking, ideas, language, and imagery of the new science-quantum physics, chaos and complexity, and the latest brain science. I believe that understanding the philosophical basis of these sciences, understanding the new paradigm from which they emerge, is critical to rewiring the corporate brain" (from the Introduction).

In this context, Danah Zohar divides this invaluable book into two parts:

I- Using the New Science to Rewire Corporate Thinking. In this part, she basically:

* describes the uses and limitations of traditional paradigms in business activities and other life contexts.

* focuses on three kinds of thinking (serial thinking, associative thinking, and quantum thinking) that the human brain can do, and discusses their advantages and disadvantages.

* contrasts eight key ideas from Newtonian science/old paradigm, and their effects on business thinking, with eight key ideas from quantum science/new paradigm and their application to new thinking about leadership, and thus constructs a management-leadership chart that puts the features of these two contrasting paradigms as follows:

- N.certainty, Q.uncertainty

- N.predictability, Q.rapid change; unpredictability

- N.hierarchy, Q.nonhierarchical networks

- N.division of labor or function fragmentation, Q.multifunctional and holistic (integrated effort)

- N.power emanates from top or center, Q.power emanates from many interacting centers

- N.employees are passive units of production, Q.employees are cocreative partners

- N. single viewpoint; one best way, Q.many view points; many ways of getting things done

- N.competition, Q.cooperation

- N.inflexible structures; heavy on bureaucratic control, Q.responsive and flexible structures; hands-off supervision

- N.efficiency, Q.meaningful service and relationships

- N.top-down (reactive) operation, Q.bottom-up (experimental) operation

II- Structure and Leadership of the Rewired Corporation. In this part, she basically:

* discusses Western/Newtonian and Eastern/Networked models of the self/person and organization, and then attempts to reach a Quantum model of self and organization drawn from the thinking of the new science. And she shows the features of these three models as follows:

- W.conflict and control, E.cooperation, Q.dialogue

- W.self (the personal) wholly excluded and isolated; interactions grounded in universal principles, E.self wholly embedded and contextual; no universal principles, Q.self embedded and contextual with universal dimension

- W.stability achieved through excluding the self and the emotions, and organizing only the predictable and controllable aspects of relationships, E.stability achieved through reinforced familiarity and discipline of the self, Q.stability balanced with instability

- W.rigid boundaries, E.ambiguous boundaries, Q.flexible boundaries

- W.dictatorial leadership, E.consensual leadership, Q.leader relies on trust and feel for situation

- W.rule-bound, E.habit-bound, Q.no set framework from rules or habits

- W.mechanical, E.organic, Q.both naturally unfolding (organic) and that which can be made from it (mechanical)

- W+E.rely on stability, Q.open to change

- W+E.weak in dealing with unexpected change, Q.open to change

- W+E.seek to dampen down or exclude the unexpected, Q.thrives on unexpected

* argues that servant leadership is the essence of quantum thinking and quantum leadership, and then presents a new model of servant leadership.

Finally, she writes, "much of the book contrasts the Newtonian and new sciene, or quantum, approaches to leadership. But this is not to convey a message of either-or. All the fundamental thinking of the new science is about both-and. The new science incorporates the old. Quantum physics does not invalidate Newtonian physics. It just shows that Newton's laws are restricted to one band of reality. But they are still necessary to corporate leadership as the new paradigm, quantum thinking. The core competence I hope to convey in this book is about 'managing at the edge' - that is, becoming aware that there are different paradigms and cultivating the judgement to know when to use one or another, or when to remain at the edge between the two."

I higly recommend this unique study.


7 of 9 people found the following review helpful:
1.0 out of 5 stars A psuedo form of scientific plagiarism!, 23 July 1999
By J. BLUMBERG - Published on Amazon.com
This review is from: Re-wiring the Corporate Brain: Using the New Science to Rethink How We Structure and Lead Organizations (Hardcover)
...she doesn't quite steal ideas as her own, but then doesn't quite acknowledge her sources either. The book has no footnotes, which doesn't please a technical reader like myself. She quotes passages out of books which don't appear either in the index or in her bibliography. She talks of the new science of chaos and complexity but doesn't seem to know the difference between the two. She throws in the popular images emanating out of the complexity academy without acknowledging who coined these terms, or even bothering to define them. The "edge of chaos" is an example. Overall, her message is in line with the latest fad of applying the new science thinking to business problems, but is largely derivative, and not well researched. I liked Danah before she was drawn into the commercial world, very disappointing!

3 of 4 people found the following review helpful:
5.0 out of 5 stars Open your mind.....think differently, 28 May 2001
By Adam F. Jewell - Published on Amazon.com
This review is from: Re-wiring the Corporate Brain: Using the New Science to Rethink How We Structure and Lead Organizations (Hardcover)
The new science, quantum theory, and related branches of physics are clearly defined and related to business structures and people within "Rewiring the Corporate Brain"

To some, the whole notion of "The New Science", let alone it's relation to the business world may seem like a bunch of new age babble. We (in the US especially) are used to thinking in terms of action-reaction, events, actions, and people, as individual and isolated. We make distinctions and often-strict divisions between work and the rest of our lives. We thrive on predictability, being able to determine outcomes, and control environments, which can inhibit the ability to quickly adapt to and accept change.

"Rewiring the Corporate Brain" recognizes this, and uses quantum theory to illustrate that we might be missing something. The author demonstrates the shortcomings of the common, rigid Newtonian thinking and organization that permeates so many companies and minds, yet also recognizes that a pure quantum approach is not a cure all. The author presents a hybrid model that recognizes the importance of managing and living to obtain certain objectives, while allowing and encouraging the creativity, exploration, and openness to continually grow and adapt to the torrid pace of change. Not only does the application of quantum thinking make sense for the development and management of organizations, but also when trying to bring the separate parts of ones' life together into a more holistic, satisfying existence.

The book refers to a few related "new science" books, which may be of interest to the reader. It also draws on some early Fast Company articles from the good ol' days before Fast Company became the useless waste of paper it is today.

This book is not technical or difficult to read. You'll be able to polish it off within a few hours. If you liked this book, and would like to read more on the "New Physics", or would simply like to explore it ("New Physics") w/o the business context, pick up a copy of:

"The Dancing Wu Li Masters : An Overview of the New Physics"

 Go to Amazon.com to see all 8 reviews  4.1 out of 5 stars 
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