In recent years, Peters has become a passionate provocateur among business writers, heavily relying on flamboyant punctuation to EXPRESS HIS IDEAS!!!!!!!!!!!!!! Sometimes his confrontational approach is effective, sometimes not. As an admirer of the writing styles of Thoreau, Emerson, Orwell, and E.B. White, I am uncomfortable with Peters' writing style but perhaps that's his intent: to stimulate his reader to challenge what Jim O'Toole calls "the ideology of comfort and the tyranny of custom." In this volume, Peters explores a wide range of subjects and addresses a number of issues which are certainly worthy of careful consideration. For example, the ever-increasing purchasing power of women, the deficiencies of public school education, the as-yet unfulfilled potentialities of e-business, the often decisive impact of effective branding, and the ever-increasing importance of innovative thinking throughout all levels of any organization. He organizes his material within a volume which is visually unorthodox. Some may be turned off by that. I am not. The page layouts and graphics seem compatible with Peters' apparent objective to challenge, stimulate, etc. My distaste for Peters's writing style aside, I found this volume often lacking in terms of cohesion and transition of key concepts. There is no shortage of ideas but many (too many) are underdeveloped. Some of his opinions about the significance of 9/11 seem insensitive to the human tragedies caused by the events on that day. Two final points: If a book provides at least a few insights which are valuable to my own labors in the vineyards of free enterprise, it is (for me) worth reading. Peters's most recent book does. However, I would have preferred more substance and less style. One man's opinion.