Practical? Check. Readable? Check. Do-able? Check. Rather then expound some ivory tower theory, Wilcox and Ridderstrale have lived and breathed what this book is about, and this is the culmination of their experiences working with a diverse set of organisations and individuals. Avoiding all those irritating "management speak" clichés, the book is written as if the authors are having a conversation with you. The first part reviews in a snappy, up-to-date and relevant way, the trends of management and organisations over the last few years. It gives the opportunity to reflect on how your own organisation stacks up against the past and begins to probe and challenge where you think it might go in the future (bearing in mind the rapid pace of change). Having done the thinking and reflecting part, you then move on to the second section of the book which gives the "how" to make potential changes happen. This is done through the explanation and application of the ground-breaking 3E model in conjunction with a set of insightful and challenging questions. All eminently usable and very practical.
The book recognises that whilst some theories and techniques have stood the test of time, there has been a subtle shift in thinking and focus. It captures the zeitgeist of not only how you inspire and develop people, but how you manage your business in today's changeable times.
Their style is punchy, readable, fast, modern and entertaining. However, running under this sometimes light-hearted approach, is a serious undercurrent of sound, empirical and solid advice.