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Re-Imagining Animation: The Changing Face of the Moving Image Paperback – 25 Aug 2008

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Product details

  • Paperback: 192 pages
  • Publisher: AVA Publishing; 1st Edition edition (25 Aug. 2008)
  • Language: English
  • ISBN-10: 2940373698
  • ISBN-13: 978-2940373697
  • Product Dimensions: 22.2 x 2.3 x 28.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 579,320 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description


"Relevant and outstanding text, incredibly well written." - Tom Joule, Miami International University of Art & Design, USA. "Excellent book. Covers topics that very few books address in depth with regard to contemporary moving image practice." - Marc Bosward, Derby University, UK. 'Re-imagining Animation is fantastic.' Heather Freeman, UNC Charlotte, USA. 'Very refreshing in its approach. The short case studies are easy for students to digest, supported by a good range of images and captions.' Rick Clapham, Stockport College, UK. 'This is an excellent book which grasps the challenges of moving image in a post-digital age. The illustrations and case studies are well presented to support pedagogic and research interests. I will highly recommend this text to colleagues and students.' Iain Macdonald, Edinburgh Napier University, UK

About the Author

Professor Paul Wells is Director of the Animation Academy at Loughborough University, UK, and has published widely in the field of animation including Fundamentals of Animation (AVA 2006), and is series author for AVA's Basics Animation titles. Johnny Hardstaff is an internationally established, award-winning designer, filmmaker and artist. He is creator of The History of Gaming, The Future of Gaming, and innovative popular music videos, including Radiohead's long format 'Pull/Pull Revolving Doors' / 'Like Spinning Plates'. He was one of the co-initiators of the 'Object React' project with OneDotZero and Darryl Clifton.

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Most Helpful Customer Reviews

0 of 2 people found the following review helpful By Mr. Gk Oppong on 31 Oct. 2010
Format: Paperback
i havnt really all of this book but it helped on my animation course alittle its good. alot of info on thinking more abstract to animation
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Most Helpful Customer Reviews on (beta) 2 reviews
1 of 1 people found the following review helpful
Great 26 Feb. 2013
By Terri Rowley - Published on
Format: Paperback Verified Purchase
This is a good pickup for the expansion of one's mind into where animation might go or where one can take it. There are brief projects to try throughout the series, and more hints on approaching the career in obtaining a masterful grasp of the craft. The whole series is more about opening one's mind to a new way of thinking that is relevant to the field of animation. The series does provide a plentiful amount of gems that are not in any other books on the subject, and it also covers some reiterations, yet at times they are more reinterpretations. The picture qualities in all of these provide excellent sources to extrapolate inspiration and references.
A Must Read For Animators and Animation Enthusiasts 15 Feb. 2011
By permian - Published on
Format: Paperback
If you are into animation of any form read this book!

'Re-Imagining Animation' is a look into contemporary animated film as an art form,as it continues to change through the digital revolution.

It took me a while to get through as the book seems to be primarily aimed at animation teachers, so the language is at university level which is great. All the references were insightful and it gave me a lot to research and look into myself.

It has writing on different styles and techniques, as well as concepts and ways the art form is moving to new directions and outcomes. So if you work with stop-mo, 3D CGI, cell, 2D, glitch, projection mapping, abstract, figurative, musically orientated, remix, performance based, rotoscoping, zoetroping, flash or combinations and undefinable styles it will be a useful read to you.

'Re-Imagining Animation - The Changing Face of Moving Image' is by far, the best book I have read on the subject. And as an animator myself it has given me insight into an art form I am quite familiar with.
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