Inside Flap Copy
Told in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.
America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans. Description
The story of a golfer and his male fairy godmother who guides him through encounters with outstanding service in a variety of business settings is an eloquent parable about customer service. The three-part formula: First, decide on a vision-a level of service that perfectly reflects what you want to give customers. Second, discover the specific needs and expectations of your customers and weave them into your vision of how to serve them. Third, deliver your vision a step at a time, being absolutely consistent before stepping up the service to the next level. Everyone serious about customer relationships should hear this. Foreword
Successful organisations have one common central focus: Customers. It doesnt matter if its a business, a professional practice, a hospital or a government agency, success comes to those, and only those, who are obsessed with looking after customers.
This wisdom isnt a secret. Mission statements, annual reports, posters on the wall, seminars and even television programmes all proclaim the supremacy of customers. But in the words of Shakespeare, this wisdom is "more honoured in the breach than the observance." In fact, generally speaking, customer service, in a word, stinks.
And no wonder. Look at how weve been training our managers. When I was in college, we took courses in marketing consumer behaviour. The assumption was that the public was a mindless group of buyers and that with proper advertising and promotion products could be produced en masse and sold to naïve buyers. Unfortunately, as I tour the country speaking, I find too many young managers still think this way. Advertising, product positioning and market share pricing strategies are all important. But when all is said and done, goods arent sold; products and services are bought. Author Biography
Ken Blanchard is the founder and Chairman of The Ken Blanchard Companies. His One Minute Manager series has sold over thirteen million copies and been translated into more than 25 languages. He has also written or co-authored numerous other books, including Gung Ho! , Big Bucks! and Raving Fans.