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Rating the Audience: The Business of Media [Paperback]

Mark Balnaves , Tom O'Regan , Ben Goldsmith

RRP: 19.99
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Table of Contents

Why the Ratings are Important; The Convention; The Panel and the Survey; The Audit; The Technologies of Counting; The Ratings Provider; The Networks (and Broadcasters); Advertisers and Planners; The Audience; The Critics; The Future of Ratings

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