Just about everyone I know in business wants more clients and customers, but suffers from a chronic lack of time. So I decided to write a book that addressed both issues. The easiest way to generate additional business is by getting the people you know to recommend or refer you and your products or services. Sadly most of us dont know who, how or when to ask for referrals preferring to leave it to chance. This isnt the best way to run a business.
Research shows that 60% of people who read non-fiction dont read past chapter 2 they lose interest or give up because it doesnt deliver enough value. So I decided to pack the first 2 chapters with as many practical ideas as I could. This is why the book is described as a Knowledge Nugget Guide. If you dont read past chapter 2 you should gain far more than its cost. However, the rest isnt padding! Later chapters go into more detail about how to embed referral generation into the way you run your business.
Who is it aimed at? Anyone who runs their own business or works as a sales professional. Quite a few sales people tell me they know how to generate referrals. When theyve read the book they then say I THOUGHT I knew about referrals.
As you will find from the book nothing we say about our own work will ever have as much power or credibility than from those who bought the book here are a few comments I have received;
"You have me turned on - you have me excited - this is not cybersex -- it is your book, Rapid Result Referrals. I scanned the beginning the first time - it turned me on! I read the beginning the second time - it got me excited!! -- I will now read it all but already I have a page of notes and the start of an action plan. Please airmail me an additional 10 copies ... " Norm Dove, Echo Valley Ranch, British Columbia, Canada (a stunning ranch - go there)
"A fantastic book. Easy to read and practical to use." Dr Suzanne Turner, Warwick University and Potenza.
"This book lifts referrals from being a supplicant begging "help me please" to a balanced and dignified dialogue between equals. A noble book on what was an ignoble subject." Tim Drake, Co-founder Cobra Sports and author of Wearing the Coat of Change.
"I must buy 6 copies for my MDs straight away" David Rugg, Chairman, Christie Group plc (He did)
A huge number of practical business generating ideas with an enthusiastic can do style
a must have book" Eric Peacock, Chairman, Business Link Hertfordshire, England
"Very informative, plenty of good tips - a good read" Michael S Yon, General Sales and Marketing Manager, SIMS Portex Ltd
Sheppard has forged highly practical and effective tools for growth... You know instinctively that the ideas will work.. I commend this book. Marion Royer, London Chamber of Commerce and Industry, England
"Having read your book from cover to cover, I felt compelled to write to say why hasn't any-one else written a book that it is so helpful from page one? Having taken on board the powerful messages especially "what people are saying behind your back" I have already received two referrals. Fantastic. I thought I did this stuff. You have taught me a lot. Thanks for sharing your knowledge and your heart." Nigel Risner Speaker of the Year - Academy for Chief Executives
"Sensible, straight-forward and so easy to use.... especially loved the practicality of suggestions with thoughtful and appropriate examples." Dr Richard Steckel, President, Addventure Inc. Author of Making Money While Making a Difference
Anybody who wants to grow their business should read this book. It provides the nutrients needed for growth. Roy Sheppard has given me business advice which works. All I can say is read it and do it. Chris Moon, MBE International Speaker, mine clearance campaigner and author of One Step Beyond
I highly recommend Rapid Result Referrals to any business with serious growth aspirations. We all know that referrals and word of mouth are the best form of growing any business. The trouble is many of us shy away from asking for referrals and the excuses for not doing so are varied. This book serves not only to galvanise one's thinking, but also provides lots of practical help with suggested scripts, forms of words etc. It also has interesting chapters on other areas of business growth techniques such as the use of the media and networking. A handy paperback which makes an interesting read and at £9.99 serves as an inexpensive handbook to keep by your side. Khalid Aziz, Chairman of the Aziz Corporation and author of Presenting to Win
"Anyone in business who does NOT read this book should be shot!" John Gommes, Former director of publishers, Chartsearch and Columbus Holdings plc London
"Outstanding... its an invaluable resource for anyone in sales or running their own business." Paul McGee
'A masterpiece. You have analyzed the process of magnetizing referrals, of generating referrals, of making sales to the referred person. You have delineated precisely what to do and when to do it to create a stream of qualified referrals that just won't quit.
You have simplified the process so anyone can do it. Your Rapid Result Referrals ought to be in every salesperson's kit for ready reference. Congratulations on creating a durable referral system and reference. This book deserves to be successful for decades and decades.
P.S. (I've had long experience with referrals. Once, when I was in sales, I had a seven year streak of 100% referral sales. Later, as a speaker I created a program called Referral Magic. You've got me beat by a country mile. ) Burt Dubin, President, Personal Achievement Institute, Arizona, USA
As Training Manager in the pharmaceutical industry we need to stay ahead of the game and I know we do not see ourselves as a referral based business. .... I believe if we took on board more ideas from this book we could revolutionise our business. I read approximately 40-50 books per year and this is among the most practical. Stephen Head, Training Manager, Bayer Pharma UK
"This book is full of useful and practical ideas that could be used both by companies and individuals to increase sales and knowledge sharing." Mark S Farrar
After successfully running and marketing my own business for 17 years I thought that this old dog could not be taught any new tricks. But Roy's invaluable book is proving a treasure trove of tricks old and new.' Michael Bland
If you decide to buy my book please tell others exactly what you think about it and also add your comments to the Amazon site.