General Pius Oldgit of the Salvation Army is horrified, journalist Viraga Hateman is disgusted. But Dan Grabbitall, Anglo-American media mogul, is fascinated. He will do whatever it takes to add the winner of Predator to the galaxy of stars he is assembling for his new PR firm.
When the contest is over, Dan wastes no time in signing up that winner and giving him an image makeover, selling him to the world as Randy Bastard, the world's sexiest man.
He faces fierce opposition from Viraga Hateman, Pius Oldgit and many others, but Dan Grabbitall is a determined man.
With Dan behind him, the Predator champion becomes a megastar. But is it sustainable? What is the reality behind the image? Who is the real Randy Bastard?
Randy Bastard is a savage satire on the consumer society in general and the cult of celebrity in particular.