While reading this book, I was once again 9 years old, sitting cross-legged on the floor in front of our old Philco, slurping Cheerioats all over my school clothes, but determined not to miss Bobby Benson and the B-Bar-B Riders or the Lone Ranger. With just the quote of a jingle or a telling announcer's phrase, Gerald Nachman evokes a whole era and and important segment of our social history. It's a complete history, from crystal sets to Don Imus, with tremendous good stuff in between, especially juicy tidbits about Red Skelton and Arthur Godfrey. To the other reviewer who quibbled with Nachman's accuracy regarding Adlai Stevenson in 1960--he WAS a presidential candidate during the convention, just not on the national ticket. Picky-picky! I heartily recommend this wonderful book to everyone, but especially to those aging nostalgiacs like me who love getting back to their childhood if just for a few hours. Don't touch that dial!