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How I Raised Myself from Failure to Success in Selling Mass Market Paperback – 1992


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Product details

  • Mass Market Paperback: 256 pages
  • Publisher: Mandarin; Reprint edition (1992)
  • Language: English
  • ISBN-10: 0749305789
  • ISBN-13: 978-0749305789
  • Product Dimensions: 21 x 14 x 1.4 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Bestsellers Rank: 1,859,162 in Books (See Top 100 in Books)

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First Sentence
Shortly after I started out as a professional baseball player, I got one of the biggest shocks of my life. Read the first page
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Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews

38 of 38 people found the following review helpful By C. M. Perkins on 6 Jan 2003
Format: Paperback
My boss gave me this book when I hit my first big dip in sales in my current job. It turned my attitude around and lifted me back up (mentally and performance-wise).
Frank Bettger's story is truly inspirational. Even though it was first published in 1947, it's lessons are just as relevant now as they were then. I recommend anyone going through sales training with us - novices and veterans alike - to read this book.
If you're browsing contemporary sales books, you will not get the results you're looking for from any sophisticated approach until you understand and apply the fundamentals suggested by Frank Bettger.
For additional inspiration I also recommend 'The Greatest Salesman in The World' by Og Mandino.
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30 of 30 people found the following review helpful By A Customer on 29 Aug 2003
Format: Paperback
"The only sales book that I've ever wanted to re-read". Doesn't that say it all? I've read many books on sales and tend to end up feeling disappointed when I've finished them. They either try to be inspirational and end up being preachy, or they present methods for increasing sales effectiveness that are difficult to believe in (and therefore implement), or they contain too many different ideas and I end up without any clarity.
What Bettger does here is present a simple autobiographical look at his life in sales that describes his methods, ideas, problems and triumphs in such a way that you can easily extract the fundamentals of his success and feel genuinely enthused enough to finish up wanting to put them into immediate practise!
If, like me, you've read a few sales books already then this one probably won't teach you much that is new, but its style, readability and believable realism had a way of catalysing all the clutter that I carried around in my head into a clear set of tactics that I can actually use.
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12 of 12 people found the following review helpful By Richard MCGUINNESS on 27 Mar 2004
Format: Paperback
What a great little book! Short on fancy techniques and delivering time after time on the simple, hard facts of what it takes to be a success in sales, this is a great starter book for anyone, whether they be new to the sales game or in need of a mid-slump boost. Boils the basics down to enthusiasm, professionalism, seeing the people and organisation. Well worth reading again and again.
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11 of 11 people found the following review helpful By A Customer on 20 Feb 1997
Format: Paperback
As a long time sales trainer, I've had opportunity to teach over 300 salespeople. As a part of that training I regularly use this book. Every person I've ever recommended this book to has stated that it is without a doubt the finest sales book they've ever read.

Bettger's writing style makes the book an easy read, and the information contained in the book is practical and easy to apply. For anyone in the sales profession, or those considering a future career, this book should be a part of your library.
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27 of 28 people found the following review helpful By A Customer on 22 Jan 2002
Format: Paperback
A friend gave me a copy of this book in 1973, and I didn't pick it up to read for the first time until one rainy Sunday afternoon in February of 1977. To my surprise, I couldn't put it down, and I have read it numerous times through the years. I have given out copies of this book as a gift to several of my friends who are in various areas of sales, and everyone of them have told me know how much they enjoyed it. I still pick it up to spot read a particular chapter when I need motivating, and it never fails to pick me up. I regret that I was not fortunate enough to have met this remarkable gentleman during his lifetime. His personal story is truly inspirational. I highly recommend this wonderful book to anyone, whether they are in sales or not.
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12 of 12 people found the following review helpful By Omar on 23 July 2004
Format: Paperback
For the first time in my entire life I've finshed a book in the same day I've started reading it.
Writen in a simple way, it boosted my confidence, and I'm looking forward to follow the advices given and methodes.
Good buy even if you're not looking for a sales job.
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10 of 10 people found the following review helpful By Ken Lowes on 13 July 2005
Format: Hardcover
I first read this book in 1965 and it not only changed my life with its wisdom but by applying Franks philosophy of life it also helped me to become financially independent. To the sophisticated mind of today it seems so basic but in reality its message is timeless. I am only sorry I didn't get to meet the man himself.
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8 of 8 people found the following review helpful By A Customer on 23 Feb 2006
Format: Paperback Verified Purchase
This is one of very few books that truly makes a difference. It was written many years ago, but the ideas still work. Goodness do they work! I am not in sales, but these ideas are about how to communicate more effectively with other people, not just sales. I would encourage everyone to take a look at this book, try just one of Frank's ideas and see what happens. I hope that it will change your life for the better as it has mine.
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