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How I Raised Myself from Failure to Success in Selling
 
 

How I Raised Myself from Failure to Success in Selling (Paperback)

by Frank Bettger (Author) "Shortly after I started out as a professional baseball player, I got one of the biggest shocks of my life ..." (more)
4.9 out of 5 stars  See all reviews (27 customer reviews)
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How I Raised Myself from Failure to Success in Selling + Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere + The 25 Sales Habits of Highly Successful Salespeople
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Product details

  • Paperback: 192 pages
  • Publisher: Simon & Schuster; New edition edition (19 April 2004)
  • Language English
  • ISBN-10: 067179437X
  • ISBN-13: 978-0671794378
  • Product Dimensions: 27.7 x 22.4 x 3 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon.co.uk Sales Rank: 14,000 in Books (See Bestsellers in Books)

    Popular in these categories:

    #13 in  Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
    #18 in  Books > Biography > Biographies & Memoirs
    #21 in  Books > Business, Finance & Law > Management > Management Skills > Leadership

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Product Description

Product Description

What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and happiness a thousandfold! Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson. No matter what you sell, your on-the-job performance and profits will increase dramatically when you apply Bettger's keen insights on: The power of enthusiasm How to conquer fear The key word for turning a sceptical client into an enthusiastic buyer The quickest way to win confidence How to deliver a winning sales talk Seven golden rules for closing a sale


About the Author

Frank Bettger was the author of the famed bestseller HOW I MULTIPLIED MY INCOME AND HAPPINESS IN SELLING (Random House). He died in 1981.

Inside This Book (Learn More)
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Shortly after I started out as a professional baseball player, I got one of the biggest shocks of my life. Read the first page
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Customer Reviews

27 Reviews
5 star:
 (25)
4 star:
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Average Customer Review
4.9 out of 5 stars (27 customer reviews)
 
 
 
 
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27 of 27 people found the following review helpful:
5.0 out of 5 stars A classic. Timeless advice that will ensure success, 6 Jan 2003
By C. M. Perkins (Stirling, Scotland.) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
My boss gave me this book when I hit my first big dip in sales in my current job. It turned my attitude around and lifted me back up (mentally and performance-wise).

Frank Bettger's story is truly inspirational. Even though it was first published in 1947, it's lessons are just as relevant now as they were then. I recommend anyone going through sales training with us - novices and veterans alike - to read this book.

If you're browsing contemporary sales books, you will not get the results you're looking for from any sophisticated approach until you understand and apply the fundamentals suggested by Frank Bettger.

For additional inspiration I also recommend 'The Greatest Salesman in The World' by Og Mandino.

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21 of 21 people found the following review helpful:
5.0 out of 5 stars The only sales book that I've ever wanted to re-read, 29 Aug 2003
By A Customer
"The only sales book that I've ever wanted to re-read". Doesn't that say it all? I've read many books on sales and tend to end up feeling disappointed when I've finished them. They either try to be inspirational and end up being preachy, or they present methods for increasing sales effectiveness that are difficult to believe in (and therefore implement), or they contain too many different ideas and I end up without any clarity.

What Bettger does here is present a simple autobiographical look at his life in sales that describes his methods, ideas, problems and triumphs in such a way that you can easily extract the fundamentals of his success and feel genuinely enthused enough to finish up wanting to put them into immediate practise!

If, like me, you've read a few sales books already then this one probably won't teach you much that is new, but its style, readability and believable realism had a way of catalysing all the clutter that I carried around in my head into a clear set of tactics that I can actually use.

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20 of 20 people found the following review helpful:
5.0 out of 5 stars The most inspirational business book I have read., 22 Jan 2002
By A Customer
A friend gave me a copy of this book in 1973, and I didn't pick it up to read for the first time until one rainy Sunday afternoon in February of 1977. To my surprise, I couldn't put it down, and I have read it numerous times through the years. I have given out copies of this book as a gift to several of my friends who are in various areas of sales, and everyone of them have told me know how much they enjoyed it. I still pick it up to spot read a particular chapter when I need motivating, and it never fails to pick me up. I regret that I was not fortunate enough to have met this remarkable gentleman during his lifetime. His personal story is truly inspirational. I highly recommend this wonderful book to anyone, whether they are in sales or not.
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Most Recent Customer Reviews

5.0 out of 5 stars You don't have to be a failure to read this book
Whether you sell financial products or vacuum cleaners door-to-door, this book will help. It is short, easy to read, and full of ideas. Read more
Published 1 day ago by Mariusz Skonieczny

5.0 out of 5 stars Not just a great selling book.. a life changer!
i bought this after reading the other reviews and though to myself how great can a book be when it was first published before such times as the internet and every household having... Read more
Published 2 months ago by C. Mccabe

5.0 out of 5 stars Excellent reading and right to the point
I'm very satisfied with Amazon Prime, receiving the book the next day after ordering. Excellent service! Read more
Published 5 months ago by Kate Coxhead

4.0 out of 5 stars value for money - service, brilliant - book itself
the book is great, as a book itself. I am gonna change a few things in my life according to this book, brilliant not only for someone who actually sells something but I think... Read more
Published 8 months ago by Aleksandra Hoffmann

5.0 out of 5 stars A can of condenced knowlege
Here is what I learned:

If you want to become a good salesman, first you have to become a good person! Read more
Published 11 months ago by Martin Schröder

5.0 out of 5 stars More than just sales, everyone would be better for reading this book
This along with Dale Carnegie's 'How to win friends and influence people' are two of the best books that anyone who would like to improve their outlook on life could possibly... Read more
Published 14 months ago by J. Scudamore

5.0 out of 5 stars Delightful, simple, sales advice
Frank Bettger, as in "Bet-cher life" wrote the original in 1947. Frank sold life insurance. What a stormer. It was recommended on a Stuart Lotherington QUIS sales course. Read more
Published 17 months ago by S. Haigh

5.0 out of 5 stars Rock solid classic on sales fundamentals
Every book on sales uses the core principles that Frank Bettger laid out in this classic manual in 1947. Read more
Published 19 months ago by Rolf Dobelli

3.0 out of 5 stars Know your offer, the rest is just common sense .......
This book is full of little dictums and mantras that just might help you to improve your performance. Read more
Published 21 months ago by Mr. P. Stewkesbury

5.0 out of 5 stars The Best
Having not read a sales book before I was unaware as to what to expect.

The first point I would stress is dont feel this book is for people failing at sales, before... Read more
Published on 5 Jan 2007 by Mr. R. B. Bence

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