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Review
Dr. Norman Vincent Peale This book has helped me immeasurably, and anyone who wants to be a successful person should read it.
Product Description
What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and happiness a thousandfold! Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson. No matter what you sell, your on-the-job performance and profits will increase dramatically when you apply Bettger's keen insights on: The power of enthusiasm How to conquer fear The key word for turning a sceptical client into an enthusiastic buyer The quickest way to win confidence How to deliver a winning sales talk Seven golden rules for closing a sale
Inside This Book
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First Sentence
Shortly after I started out as a professional baseball player, I got one of the biggest shocks of my life. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Shortly after I started out as a professional baseball player, I got one of the biggest shocks of my life. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews
33 of 33 people found the following review helpful
Format:Paperback
My boss gave me this book when I hit my first big dip in sales in my current job. It turned my attitude around and lifted me back up (mentally and performance-wise).
Frank Bettger's story is truly inspirational. Even though it was first published in 1947, it's lessons are just as relevant now as they were then. I recommend anyone going through sales training with us - novices and veterans alike - to read this book.
If you're browsing contemporary sales books, you will not get the results you're looking for from any sophisticated approach until you understand and apply the fundamentals suggested by Frank Bettger.
For additional inspiration I also recommend 'The Greatest Salesman in The World' by Og Mandino.
28 of 28 people found the following review helpful
Format:Paperback
"The only sales book that I've ever wanted to re-read". Doesn't that say it all? I've read many books on sales and tend to end up feeling disappointed when I've finished them. They either try to be inspirational and end up being preachy, or they present methods for increasing sales effectiveness that are difficult to believe in (and therefore implement), or they contain too many different ideas and I end up without any clarity.
What Bettger does here is present a simple autobiographical look at his life in sales that describes his methods, ideas, problems and triumphs in such a way that you can easily extract the fundamentals of his success and feel genuinely enthused enough to finish up wanting to put them into immediate practise!
If, like me, you've read a few sales books already then this one probably won't teach you much that is new, but its style, readability and believable realism had a way of catalysing all the clutter that I carried around in my head into a clear set of tactics that I can actually use.
16 of 16 people found the following review helpful
Format:Paperback
I'm currently trying to move into Sales. This book is absolutely brilliant. At times the book can seem dated but the principles are all there. After reading this book I went out on the town like a new man. I've had lots of comments on how much happier I seem and people find me much more approachable. The reason........ this book.
You'll learn that if you act enthusiastic, you will become enthusiastic.
Highly recommended purchase even if you have no intention of moving into Sales.
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Most Recent Customer Reviews
its the perfect book if fear is holding you back
This is the perfect book if fear is holding you back. It gives you what sales people need more than anything - the ability to overcome your fears. Read more
Published 8 days ago by JenLouise
D.O.
Well I bought this as a gift for someone. They are very pleased with it. The person said it is easy to read and has a number of inspirational anecdotes in it.
Published 3 months ago by D.O.
These old timers know there stuff.
Ive only been selling for a few years so have a lot to learn and this book covers so much of what i need to know. Read more
Published 11 months ago by S. Goodwin
established facts but true
even though this had been written over 50 years ago the sales truth's it tells and best practice it recommends are as relivent now as it was then. Read more
Published 12 months ago by tony
Timeless advice of pure genius
Frak Bettger reminds us about the basic attributes of human personality and what makes us do things. Read more
Published 17 months ago by P. Hughes
Increased Sales
Very good book which I would recommend to anyone looking to improve their sales record. It doesn't contain any rocket science but covers the basics that any good salesperson needs... Read more
Published 22 months ago by Gary Adams
How I Raised Myself from Failure to Success in Selling
This book is great and is easy to read. Useful and does help lift you and motivate you.
You have to bear in mind that this was written back in the start of the 1900s so some... Read more
You have to bear in mind that this was written back in the start of the 1900s so some... Read more
Published on 21 May 2010 by B. A. Cowey
You don't have to be a failure to read this book
Whether you sell financial products or vacuum cleaners door-to-door, this book will help. It is short, easy to read, and full of ideas. Read more
Published on 15 Nov 2009 by Mariusz Skonieczny
Not just a great selling book.. a life changer!
i bought this after reading the other reviews and though to myself how great can a book be when it was first published before such times as the internet and every household having... Read more
Published on 28 Aug 2009 by C. Mccabe
Excellent reading and right to the point
I'm very satisfied with Amazon Prime, receiving the book the next day after ordering. Excellent service! Read more
Published on 1 Jun 2009 by Kate Coxhead
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