- Hardcover: 196 pages
- Publisher: Symmetric Systems Inc; 1 edition (30 April 2006)
- Language English
- ISBN-10: 096634913X
- ISBN-13: 978-0966349139
- Product Dimensions: 23.1 x 15.5 x 2.3 cm
- Amazon Bestsellers Rank: 4,229,157 in Books (See Top 100 in Books)
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4 of 4 people found the following review helpful
I raised my prices 50% and became more respected.
18 Nov 2006
This book gets you away from the commodity pricing and makes you understand the buyer will pay much more for your product if you do it correctly. I raised my prices 50% and I am now getting more business because people think the following, "well if he charges that much he must be very good-so they HAPPILY pay more". The type of clients I am getting now are better too, not people looking for the cheapest deal who will cancel you if they can save $5, but people who want a good experience and will give you tons of referrals. He explains why Starbucks can charge so much and take business away from cheap coffee houses. If you own your own business, this book will change your whole mindset of pricing and it will get you more business and more respect. Many good ideas and thought provoking stories. If you wanted the best legal advise, would you hire a $50/hr lawyer or a "better" $150/hr lawyer. This book makes you think why people LIKE to spend more and many times when they spend more they FEEL better about you and your product.
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