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Raise the Bar: An Action-Based Method for Maximum Customer Reactions [Hardcover]

Jon Taffer , Karen Kelly
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

8 Oct 2013
If there’s anyone who can prevent a bar or restaurant from going belly up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

--This text refers to an out of print or unavailable edition of this title.


Product details

  • Hardcover: 246 pages
  • Publisher: New Harvest (8 Oct 2013)
  • Language: English
  • ISBN-10: 0544148304
  • ISBN-13: 978-0544148307
  • Product Dimensions: 23.4 x 16.2 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 333,718 in Books (See Top 100 in Books)

More About the Author

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Review

"A fascinating and practical guide to what actually makes a bar into a great bar (and much can be applied to any service business). Jon doesn’t present ‘canned’ answers, he provides a way of methodically evaluating and challenging every aspect of what lies behind a great bar. He seamlessly blends data-backed insights with hard earned experience to create a template of how to construct a plan for success. It is so refreshing to read something which doesn’t present standard answers to non-standard issues." —Nick Shepherd, CEO Carlson restaurants/TGI Fridays

"When I was young and still learning the nightclub and bar business, I always went to Jon’s seminars and learned so much. Jon Taffer really had a big impact on me and my success and I still think of things he taught me. This book can do the same for you. It’s fun but make no mistake, Jon is all business as he fills the pages with great stories, practices and his proven formula for success." —Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas --This text refers to an out of print or unavailable edition of this title.

About the Author

JON TAFFER is chairman of Taffer Dynamics (www.tafferdynamics.com), president of the Nightclub & Bar Media Group, and host of Spike TV's wildly popular Bar Rescue. --This text refers to an out of print or unavailable edition of this title.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
5.0 out of 5 stars read the legend 29 July 2014
Format:Hardcover
if you are in the bar business you should read this .....Taffer is a legend
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Amazon.com: 4.6 out of 5 stars  147 reviews
35 of 39 people found the following review helpful
5.0 out of 5 stars Business majors should read! 9 Oct 2013
By D. Cutter - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
So, I do not think that Jon Taffer is the world's best restaurateur - BUT anyone studying business should read this book. All too often we see a ivory tower idea behind business decisions, while Job lays out pretty clear objectives. Do I think he is right all of the time? No... but he maintains a strategy which more business schools should focus on.

This is a good read (and if he actually wrote it as opposed to a ghost, he is a more articulate writing than I would have guessed). Do not go out and think that he is teaching you how to run your business... but listen to his ideas and customer focus, very important lessons in how this all works.

Well worth the money.
20 of 22 people found the following review helpful
5.0 out of 5 stars If you ever want to own a bar...or do any customer service this is for you! 10 Oct 2013
By Walt Boyes - Published on Amazon.com
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
This book nails it. John Taffer is smart, funny, and quite seriously devoted to helping people learn how to do customer service, especially in the bar and restaurant industry. His show, Bar Rescue, made me a fan. This book made me a student. Taffer's persona on the show is not the real, thoughtful, intelligent man who wrote this book. I understand his show method, because I am also a student of Milton Erickson's "sudden therapy." Taffer, if you will pay attention, will show you how to not screw up.

His principles are basically no-brainers. They include giving your customers what they want, providing attentive service, and paying attention to what's going on.

If you want a good look at the business of running a bar or restaurant, this is the book for you.
11 of 12 people found the following review helpful
5.0 out of 5 stars Recommendations are solid and actionable 24 Oct 2013
By dlowe888 - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
While we all know the reality shows are made primarily for entertainment, I have made some mental notes about the lessons learned from watching the shows. When I purchased the book, I was eager to find out what wisdom Jon could share from all those businesses he tried to rescue and how closely my notes come to coincide with those nuggets of wisdom.

I was pleasantly surprised to find that many things Jon discussed in the book are consistent with what I learned from the shows. I think his advice can be helpful not only to the bar business but also to other types of business. The recommended business practices in the book resonate well with me.

While customer reaction and standard management are crucial, the book also emphasizes the importance of hiring solid employees who will fit well with your business and help everyone succeed. Although some interactions in the shows sometimes can get a bit superficial in front of the cameras, overall, I am convinced that Jon's recommendations in the book are solid and actionable.
6 of 7 people found the following review helpful
5.0 out of 5 stars I DON'T EMBRACE PROBLEMS, I EMBRACE SOLUTIONS! 23 Oct 2013
By Sheri - Published on Amazon.com
Format:Hardcover|Verified Purchase
Excellent book, couldn't have been better. You almost feel at some points in the book John Taffer is personally there hahaha yelling about something- you can definitely feel his passion for what he does, and the BEST part is- it's AWESOME info! Easy read. Gives the reader not just rules but a background to why things are set at a certain standard and it makes sense. I will never pour sideways from a water pitcher again. EVER.
4 of 5 people found the following review helpful
4.0 out of 5 stars Informative and Helpful 11 Oct 2013
By Marvin.P.Android - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
After watching a few episodes of his show, Bar Rescue, I started writing down tidbits of info that he'd occasionally toss out there. This book essentially wrapped them all up for me so I won't have to spend as much time watching the show.

Taffer focuses on customer reactions as the driver of sales. There is great information on the hiring the right people, and creating processes. He uses numerous examples from bars that he has worked with both on and off the show. He does write about managing the food side of the business, but not what I would call comprehensively. Nothing in the book is groundbreaking information unless you fundamentally don't understand what customer service is all about.

It was a relatively quick read -- about five total hours of reading time. I enjoyed reading it and I kept coming back to it to learn more. The chapters are nicely paced and make it easy to find a place to stop when you need to. Certainly worth the cost of the Kindle version.
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