"'Rags' tells the story of Leo Freeman, a young go-getter who has an instinct for knowing what people of his generation want - and what they want in the heady days of London in the sixties is clothes from Leo's chain of boutiques, Rags. Leo becomes very rich. He marries a beautiful model and together they are seen in all the places where the in-crowd play.
But Leo treads on many toes in his ruthless charge to the top, and not everyone falls for his charm and energy. He makes enemies - one of whom sets out to defeat him at his own game.
Rich in atmosphere, 'Rags' recreates the London of the sex revolution, Twiggy, the mini-skirt, Beatles music and Carnaby Street - when anything seemed possible simply because you were young and you were 'swinging'."