It is only natural that Pearson is compared to Bryson (from the front cover to the reviews). Insofar as this encourages you to buy the book, one can only confirm the similarities. I would rather prefer it to the early Bryson, as it concentrates more on people and their foibles (as well as sheep) than on book-learning. Pearson interweaves his research inobtrusively, and the book is clearly written by one who has travelled around the north of Britain's fairs and farms, and then done some homework in the library (and not the other way round like the more recent Brysons). This book will make you laugh out loud, whilst inspiring sympathy and interest in ways of life gone by. This book will age well, and the fact that it was written a few years ago is irrelevant. It is in my view an outstanding book, and it is a shame that probably most of its readers were football fans who have read his other books. This deserves a much wider audience. Buy it from amazon. You will not be disappointed. (and once you have read it, come back to the website and give this review a positive review, because I am right! If you hate the book, then a negative is in order. But you won't)