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Product Description
Explore the methods and processes to help nonprofits raise money in an environment that increasingly demands accountability, transparency, and results. The realities of today′s economic environment have required that nonprofits, and those that raise money for them, make their case for support as strongly as possible. Warm and fuzzy appeals that tug at the heart strings have met with limited success. Assuming that funding targets intuitively know the value of the good work being done is unrealistic. The Key to Nonprofit Sustainability offers an abundance of pragmatic tips, tools, case studies, and techniques to make the process easy to understand and implement.
From the Inside Flap
ROI for Nonprofits: The New Key to Sustainability
"Nonprofits are not that different from for–profits." This statement alone can cause heated discussion, but the truth is, nonprofits face the same challenges as for–profits when it comes to raising money and keeping investors happy. When investors in nonprofits are shown that their money is making a difference and their investment is paying off, they are more likely to keep investing—making return on investment (ROI) a valuable method for nonprofits to demonstrate the value of their organization.
Written by Tom Ralser—a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector—ROI for Nonprofits: The New Key to Sustainability details the methods and processes to help non–profits raise money in an environment that increasingly demands accountabi–lity, transparency, and results. Divided into two main sections, the first section of the book establishes the benefits and motivations for the investment–driven approach, while the second section demonstrates the range in which ROI can be put to use.
Filled with an abundance of case studies as well as pragmatic tips, tools, and methods used successfully by hundreds of nonprofits, this practical book covers topics including:
Defining ROI
The Leverage of Investors
Learning from the For–profit World
Moving to an Investment–based Mindset
It′s the Economy Stupid! Revisited
Treating Investors as Investors
The prospective investor in a nonprofit wants to know "What was accomplished with my money?" ROI for Nonprofits: The New Key to Sustainability offers imme–diately useful concepts that accentuate, enhance, and augment solid fundraising and represents a major change in how to capitalize on the motivations of those who are likely to invest in your organization.
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