Usually we associate scientists with people working in a lab trying to find a cure for cancer, HIV, hair baldness or any other of a number of ills. Or else they are dabbling in high-tech equipment trying to explore the ultimate questions like the shape of the universe, time-travel and the unifying field theory - things way beyond a normal person's ken.
In contrast, this book is fresh, understandable and exciting. Full to the brim with psychological studies that are anything from interesting to amusing, this book delves not only into the quirkier aspects of human behaviour, but also into some of the quirkier studies that scientists get up to (when no one is looking).
A few examples to illustrate my point:
Quack (as opposed to Moo, Grrr or Woof) is perceived to be the most funny animal sound. Apparently, it's because a `k' sound makes you smile and therefore others with you. A good one to remember for job interviews...
By monitoring behaviour at checkout queues, where you are only allowed to have 10 items (and most people, invariably have 12 or 15), scientists discovered that the people most likely to break minor rules of conduct (which includes speed limits) are female van drivers. Now you know what to beware of when driving!
The book is packed with many more such examples, all with comments on how the findings could be explained.
Ultimately the book is much more than just a series of weird facts and fantastical experiments. As with all good science (and this belongs to the best), it tells us something very relevant about us - our hopes, fears and those mannerisms we just don't seem to be able to shake. Thus, it opens up a whole new way of looking at others - and yourself.