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How to Quickly Grow Your Accountancy Practice: By Acquiring and Keeping the Clients You Really Want
 
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How to Quickly Grow Your Accountancy Practice: By Acquiring and Keeping the Clients You Really Want [Hardcover]

Steve Hackney , Richard Brewin
4.8 out of 5 stars  See all reviews (6 customer reviews)
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How to Quickly Grow Your Accountancy Practice: By Acquiring and Keeping the Clients You Really Want + Effective Pricing for Accountants: A Practical Guide to Pricing Your Accountancy Services for Maximum Profit + The UK's Best Accountancy Practices
Price For All Three: £82.86

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Product details

  • Hardcover: 304 pages
  • Publisher: AFG Publishing (Feb 2011)
  • ISBN-10: 0956790704
  • ISBN-13: 978-0956790705
  • Product Dimensions: 23.6 x 16.2 x 2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 26,417 in Books (See Top 100 in Books)

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Customer Reviews

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1 of 1 people found the following review helpful
Marketing made easy 19 Sep 2011
A simple and easy-to-use system, which takes you through both the `why' and the `how' of growing your accountancy practice. I would urge anyone who is serious about growing their accountancy practice to make time in your busy schedule to read this book because if you put in place even a handful of these ideas you will start to see immediate improvements in the success of your marketing function
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1 of 1 people found the following review helpful
By JPE
"How To Quickly Grow Your Accountancy Practice really does demystify the 'dark art' of getting new clients and I'm no longer overwhelmed by the prospect of growing my practice. I am totally convinced that a practice following the programme set out by Steve and Richard in this book cannot fail to grow."
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1 of 1 people found the following review helpful
A great book 19 Sep 2011
Before I read `How To Quickly Grow Your Accountancy Practice' I thought that marketing was an art which was why I was not very good at it. As a numerate person, I had none of the artistic and literate skills that were needed. The lesson I learned from Steve and Richard is that marketing is less of an art and more of a science. If you follow well-designed and tested procedures you can deliver a predictable outcome and pick up much more work of the type you want. Not only do Steve and Richard get this message over in an expert manner, they teach you how to apply the five Ms of marketing and those crucial nine Marketing Assets that have to be present in every single successful media piece. I have long been aware of the need for effective marketing in the accountancy profession. Steve Hackney and Richard Brewin explain lucidly exactly how to do it.
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