Before I read `How To Quickly Grow Your Accountancy Practice' I thought that marketing was an art which was why I was not very good at it. As a numerate person, I had none of the artistic and literate skills that were needed. The lesson I learned from Steve and Richard is that marketing is less of an art and more of a science. If you follow well-designed and tested procedures you can deliver a predictable outcome and pick up much more work of the type you want. Not only do Steve and Richard get this message over in an expert manner, they teach you how to apply the five Ms of marketing and those crucial nine Marketing Assets that have to be present in every single successful media piece. I have long been aware of the need for effective marketing in the accountancy profession. Steve Hackney and Richard Brewin explain lucidly exactly how to do it.