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A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing that Works: 1 (New Tools for Business) [Paperback]

Neil Richardson , Ruth M Gosnay , Angela Carroll
3.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

3 Sep 2010 New Tools for Business
Fragment markets, hyper-competition and over-supply means companies must add customer value. using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness.

A quick start guide to social network marketing applies relevant marketing theory to the fast changing world of social networking. written by experienced professionals, it covers all aspects of social network marketing, including the benefits of social network marketing, how to apply advertising, pr and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social network marketing.

For anybody who wants to learn about high-impact, low-cost social network marketing that works, this quick start guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.



Product details

  • Paperback: 160 pages
  • Publisher: Kogan page (3 Sep 2010)
  • Language: English
  • ISBN-10: 0749457589
  • ISBN-13: 978-0749457587
  • Product Dimensions: 1.2 x 13.2 x 19.8 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 134,714 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"

With chapters on ethical use, finding new customers, appeasing old ones, and much, much more, A Quick Start Guide to Social Media Marketing is a useful resource for any business.

The Midwest Book Review, November 2010

" (The Midwest Book Review 2010-11-01)

Book Description

For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.

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1 of 1 people found the following review helpful
3.0 out of 5 stars need to concentrate 2 Aug 2011
By Gizmo
Format:Paperback
Bought this for a friend, but she found it difficult to read.

She has given it to me, and I must admit I had to concentrate and gave up after the second chapter.

I would not recommend this book to a novice, I think you need some knowledge in Social media.

This is just my opinion.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  2 reviews
4.0 out of 5 stars Informative!!! 6 May 2013
By khengkay08 - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I find this guide informative and will be helpful with the research that my team is doing. We are coming up with ideas and options in using Social Media but won't go over budget. This reference is great and can definitely help us.
1 of 3 people found the following review helpful
5.0 out of 5 stars A useful resource for any business 18 Nov 2010
By Midwest Book Review - Published on Amazon.com
Format:Paperback
Twitter and Facebook have brought a whole new elements to the marketing table. "A Quick Start Guide to Social Media Marketing: High-Impact, Low-Cost Marketing That Works" is a guide to using these new avenues as a vehicle for advertising and making a bigger place for one's business in visibility and public relations. With chapters on ethical use, finding new customers, appeasing old ones, and much, much more, "A Quick Start Guide to Social Media Marketing" is a useful resource for any business.
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