My motivation for reading this book was to understand how the best affiliates work, what they look for and what motivates them. As a leader of a consultancy I have a number of clients who are merchants, improving their performance is my critical objective. With that aim in mind, this book met my objective. So why only 3 stars? Well, the subject matter is one that I've never been comfortable with as a creator of beautiful experiences. How can one reconcile the inherent 'hackerish' tactics of affiliate marketers with the needs of a beautiful web? Well, simply, you cannot. All that can be hoped for is that the primary objective of affiliateers becomes the creation and delivery of quality content that has purpose and meaning, with a happy by-product being an affiliate marketing business. Alas, this desire is a fallacy, for as long as the innate human desire to 'get rich quick' exists, as will valueless affiliate sites. So, for that reason alone this book gets 3 stars. For everything else, it's a 5 star book. Easy to read, easy to understand, concise, actionable, and overall very well written.