The second in the Quick Win series, Quick Win Digital Marketing is aimed at entrepreneurs, business managers and marketing people seeking a practical approach to digital marketing. The book is designed so that you can dip in and out for answers to your top digital marketing questions, as they arise. There are five sections to the book: Digital Essentials; Digital Toolbox; Digital Marketing; Branding Online; and Managing, Measuring and Making Money Online. In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including: blogs / microblogs; email; mobile; photo / audio / video; social media; surveys and web.
Quick Win Digital Marketing
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The answers to the questions are usually simple and avoid jargon. There is even a list of useful websites. -- Books Ireland, December 2009
Ideal for entrepreneurs and business start-ups as cost effective techniques, which may once have seemed unfathomable, become easily understandable.
--KEAN BUSINESS, January 2010
Ideal for entrepreneurs and business start-ups as cost effective techniques, which may once have seemed unfathomable, become easily understandable.
--KEAN BUSINESS, January 2010
From the Author
Digital marketing is available to everyone. Our clients often ask us `what is Twitter and how do I use it?', `can digital marketing make us money?' or `how can it help us to find new customers?'. This book is easy to use, answers your top 100 questions on digital marketing, provides examples of how companies are using digital marketing and gives you tips and techniques on how to use it.
Use the book as a reference to find answers to your digital marketing questions. Quick Win Digital Marketing will tell you what digital marketing is, what is available, what it can be used for, how to get started and how to use it to its full potential. It's also useful if you want to:
Achieve an online presence
Know how it can help you make money
Promote yourself / your products / your services
Build an online network
Carry out research online
Connect with your target audience
As the economy has evolved in the last year, many people are seeking instant answers - or quick wins - which is the way the book was designed. It follows a logical format, with plenty of practical hints and tips and checklists.
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1 of 1 people found the following review helpful
By lisa r
Format:Paperback
At last a great book that explains a new world of commerce that often can appear baffling. It is written in a style that it is very informative, but which does not assume pre-knowledge of the subject. Too often business books adopt a style that does not explain things along the way, leaving the reader becoming increasingly uncertain of the logic. This book takes you through the evolving world of e commerce in a most welcome non-nerdy way & quite frankly is inspirational
1 of 1 people found the following review helpful
Format:Paperback
Another hit from the team at Quick Win. QW Digital Marketing builds on the teams earlier book (QW Marketing). Following the same easy-to-use format, this book guides the reader through the latest digital marketing techniques which are now essential to any existing or prospective business be it a small, medium or large concern. I particulary like the sections on facebook and blogging, ive always wanted to know how I can use these mediums for my business..and now I do. Thanks QW, more please!!!
By Lynda Willis
Format:Paperback
This is a simple, easy to read book but full of very practical tips about how to implement digital marketing. It's not full of "techy jargon" but is written with the reader in mind - and correctly assumes that the reader knows little or nothing about digital marketing.
I work with small businesses who are trying to understand this area and are constantly baffled by expensive consultants. This little book answers many of these questions. I'm also a digital marketing tutor with a distance learning college and I would definitely recommend that my students read this book too. Sometimes the answers to assignment questions are even in it!
I work with small businesses who are trying to understand this area and are constantly baffled by expensive consultants. This little book answers many of these questions. I'm also a digital marketing tutor with a distance learning college and I would definitely recommend that my students read this book too. Sometimes the answers to assignment questions are even in it!
Format:Paperback
I've had the good fortune of working with Ann Marie a number of years ago, her positive, insightful tips helped our small IT company through a rather difficult period. Five minutes spent talking to Ann Marie armed us with effective marketing tips for months! Reading Quick Win Digital Marketing is like having a mini version of Ann Marie right there, whenever I need it. I have to say that Quick Win Digital Marketing is the most well read book on my desk!
The layout makes it easy to pick up and flick through or answer a particular question in an instant, and as with her other book, Quick Win Marketing: Answers to Your Top 100 Marketing Questions, it is written in a no nonsense, jargon-free style.
The sections that I have found most interesting were How to use Linked In for Market Research and the Top 10 Tips for Digital marketing. This book is a must for any business!
The layout makes it easy to pick up and flick through or answer a particular question in an instant, and as with her other book, Quick Win Marketing: Answers to Your Top 100 Marketing Questions, it is written in a no nonsense, jargon-free style.
The sections that I have found most interesting were How to use Linked In for Market Research and the Top 10 Tips for Digital marketing. This book is a must for any business!
Format:Paperback
Having experienced Annemarie's skills in real life, literally transforming a company I worked for from a typical and drab IT small company into a thriving, award winining business with a real sense of identity and a place in the market, I pre-ordered this book as soon as I became aware of it.
This is a great source of practical ideas to those questions all business owners and managers have have on how to generate awareness of what our business does, what it is about, to attract the clients we want. In also answering also answers those questions we haven't yet thought of yet!
Many smaller business's, including the ones I work or have worked in, are owned and run by hard working and talented people who are experts in their chosen field. Unfortunately they are not experts in communicating that expertise, ability and enthusiam and often have little idea about what really works in advertising, marketing and indeed can even be shy about self promotion and 'blowing their own trumpet'. Even worse they can waste their valuable time and money getting poor results and naturally get discouraged. Badly designed mailshots, advertising on charity wall planners and other such ideas are on my personal list of failures that could have been prevented by this book.
This is a book about clarity and common sense ideas. You can pick the ones that suit you and your business and follow the clear advice to take action and make them work for you. Just one idea from the many in this book which you go on and use could make it worth many times the modest cost and your investment of time reading it. It is an easy read, you can dip in to a particular topic of interest, the danger it that like me you then find it difficult to put down again.... Read more ›
This is a great source of practical ideas to those questions all business owners and managers have have on how to generate awareness of what our business does, what it is about, to attract the clients we want. In also answering also answers those questions we haven't yet thought of yet!
Many smaller business's, including the ones I work or have worked in, are owned and run by hard working and talented people who are experts in their chosen field. Unfortunately they are not experts in communicating that expertise, ability and enthusiam and often have little idea about what really works in advertising, marketing and indeed can even be shy about self promotion and 'blowing their own trumpet'. Even worse they can waste their valuable time and money getting poor results and naturally get discouraged. Badly designed mailshots, advertising on charity wall planners and other such ideas are on my personal list of failures that could have been prevented by this book.
This is a book about clarity and common sense ideas. You can pick the ones that suit you and your business and follow the clear advice to take action and make them work for you. Just one idea from the many in this book which you go on and use could make it worth many times the modest cost and your investment of time reading it. It is an easy read, you can dip in to a particular topic of interest, the danger it that like me you then find it difficult to put down again.... Read more ›
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