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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) [Kindle Edition]

Ian Brace

Print List Price: £29.99
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Product Description


"Effectively illustrates the importance of the questionnaire as a decision-making tool... Questionnaire Design will be a useful reference for those in the market research industry and a comprehensive introduction for those interested in mastering the intricacies of questionnaire development. This highly informative volume would also serve as a valuable companion for advanced undergraduate and graduate students alike." (Choice Magazine)

"A book that would sit very comfortably on the bookshelf of any marketing undergraduate... ideal for any serious market researcher who needs a quick reference book." (Media Week)

"A well written text, which is both easily accessible in style and yet informative... Through its clear structure and step-by-step guidance it offers students a detailed guide through the oft thought simple, but actually complex and exacting process of questionnaire design. Many invaluable pointers are offered on pitfalls to avoid and factors to consider. A key strength is the practical advice offered." (Fiona Syson, Senior Lecturer in Marketing, Edge Hill University)

Book Description

Construct and use better questionnaires for more effective market research.

Product details

  • Format: Kindle Edition
  • File Size: 4595 KB
  • Print Length: 296 pages
  • Publisher: Kogan Page; 3 edition (3 Jun 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Amazon Bestsellers Rank: #475,967 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  1 review
5.0 out of 5 stars Five Stars 16 Aug 2014
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