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Questionnaire Design, Interviewing and Attitude Measurement Paperback – 1 Apr 1998


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Product details

  • Paperback: 312 pages
  • Publisher: Continnuum-3PL; New edition (1 April 1998)
  • Language: English
  • ISBN-10: 0826451764
  • ISBN-13: 978-0826451767
  • Product Dimensions: 15.2 x 1.7 x 22.9 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 83,387 in Books (See Top 100 in Books)

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19 of 19 people found the following review helpful By C. Jarrett on 15 Dec. 2003
Oppenheim's book labours under a boring cover and an even more boring appearance inside. Please persist. It's packed with real-world experience and sensible advice on how to build a questionnaire that will be the instrument of a successful survey.
I'm particularly enthusiastic about his excellent remarks on the necessity of piloting the questionnaire.
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3 of 3 people found the following review helpful By Dr. Dm Biggs on 8 April 2013
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I have used this book for over 15 years and it is the bible of questionnaire design. Highly recommended, informative text.
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23 of 27 people found the following review helpful By A Customer on 27 May 2001
I relied on this book while working on my first social science research project. Better than any other text on the subject.
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By louise murdoch on 13 Jun. 2014
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Brilliant
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4 of 13 people found the following review helpful By A Customer on 25 Feb. 2004
Didn't think it was very good actually for designing questionnaires. It had a lot on the basics - fair enough, but if you want to produce a psychometrically sound questionnaire I suggest looking elsewhere.
If you want to produce a marketing survey it may be ok but it has very little on the ways to statistically validate a measure.
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