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Product Description
This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.>
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Most Helpful Customer Reviews
31 of 31 people found the following review helpful
Format:Paperback
This is the classic text on questionnaire design. As a lecturer in Social Research Methods at London Guildhall University I have recommended this book to both undergraduates and postgraduates. In my view, it is clear and accessible and contains all the information that a novice questionnaire designer needs. It is in my view, useful to have some practical guidelines on statistics, although for most social scientists a more specialist publication, such as Cramer and Bryman's Quantitative Data Analysis using SPSS would be a good companion. Nonetheless, this remains the seminal text on questionnaire design for the time being.
17 of 17 people found the following review helpful
Format:Paperback
Oppenheim's book labours under a boring cover and an even more boring appearance inside. Please persist. It's packed with real-world experience and sensible advice on how to build a questionnaire that will be the instrument of a successful survey.
I'm particularly enthusiastic about his excellent remarks on the necessity of piloting the questionnaire.
22 of 26 people found the following review helpful
Format:Paperback
I relied on this book while working on my first social science research project. Better than any other text on the subject.
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Most Recent Customer Reviews
Not particularly impressed
Didn't think it was very good actually for designing questionnaires. It had a lot on the basics - fair enough, but if you want to produce a psychometrically sound questionnaire I... Read more
Published on 25 Feb 2004
Some good ideas, but a bit intense undergraduate research
Some good ideas, but a bit intense for undergraduate research - all the statistics stuff isn't really necessary if you're doind educational research, as I was.
Published on 16 April 2000 by A. Dines
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