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Quantitative Approaches in Business Studies Paperback – 17 Jul 2008


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Product details

  • Paperback: 528 pages
  • Publisher: Pearson; 7 edition (17 July 2008)
  • Language: English
  • ISBN-10: 0273708899
  • ISBN-13: 978-0273708896
  • Product Dimensions: 2.5 x 19.7 x 26.7 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 340,655 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

From the Back Cover

It is hard for a student starting out on a business degree to have any idea what to expect from a quantitative methods course. Yet the contribution of statistical and mathematical techniques - to the effective running of an organisation, to decision-making and to operational efficiency - is a vitally important one. Quantitative Approaches in Business Studies provides a clear and accessible introduction to these methods, ideal for students of business and management on undergraduate, Masters and professional courses.

With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects. Practical guidance on the use of Excel for quantitative analysis runs throughout the text, integrated with an online Excel workbook on a companion website (www.pearsoned.co.uk/morris).

New for this edition

  • New and updated 'Quantitative Methods in Practice' case studies, drawn from recent and topical articles in the press and beyond.
  • Quick check questions embedded within the chapters help you to reinforce your understanding as concepts are introduced.
  • Full-colour presentation brings the topics to life, with eye-catching illustrations and diagrams.

About the author

Clare Morris has taught quantitative methods to students of business, from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently Professor and Dean of Student Experience and Quality Enhancement at the University of Gloucestershire.

About the Author

Clare Morris has taught quantitative methods to students of business, from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently Professor and Dean of Student Experience and Quality Enhancement at the University of Gloucestershire.


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Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Nariman on 20 Nov. 2012
Format: Paperback Verified Purchase
The book was just like a new one though Amazon advertised it as used.
Regarding contents, it is very useful and easy to read. Author has her own style or writing and all theories are explained with loads of problems. Examples, self-check questions in eaach chapter and exercises at the end of them help to practice and consolidate material.
Reccommend for Business students.
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Format: Paperback Verified Purchase
The book was in a good condition, and it was bought for my Degree, Since I was a mathematical student before this examples may be so simple. But there were some more information you can get for Quantitative Mathematics , So I recommend this for a student who study Business for the first time and have never done advanced Mathematics before.
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Format: Paperback Verified Purchase
Though it is stated as used, I find the book relatively new and untouched. Only a little bent at the edges, but other than that, the book is in good condition :)
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