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Quality Function Deployment: How to Make QFD Work for You: How to Make It Work (Engineering Process Improvement) [Hardcover]

Louis Cohen
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Quality Function Deployment and Six Sigma: A QFD Handbook (Addison Wesley Engineering) Quality Function Deployment and Six Sigma: A QFD Handbook (Addison Wesley Engineering)
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Book Description

31 May 1995 0201633302 978-0201633306 1

A structured planning process that systematically incorporates the voice of the customer into product design, Quality Function Deployment (QFD) has proven itself a highly effective development tool for creating globally competitive products - in software, hardware, services, and many other industries. <

This book not only explains QFD fundamentals clearly and concisely, it takes you well beyond the basics to provide the advanced techniques, specific information, and concrete examples you need to implement QFD successfully and derive its full benefits.

Of course, the book contains detailed information about the House of Quality, the most commonly used QFD matrix that relates customer needs to technical solutions. But rather than stopping there, it goes even further to explore the many possibilities for matrices that you can apply to every phase in product development - including multiple levels of design detail, quality improvement planning, process planning, manufacturing equipment planning, and value engineering planning.

In addition, you will find concise, experienced-based guidance on all the practical aspects of implementing QFD from start to finish, including such issues as establishing organizational support, creating a schedule, and gathering customer data. The book also covers QFD's relationship to the product development cycle, as well as its impact on various functions within an organization.

Most important, Quality Function Deployment: How to Make QFD Work For You helps you to see QFD as a collection of techniques and processes you can customize and adapt to your own real-life situations.



Product details

  • Hardcover: 368 pages
  • Publisher: Prentice Hall; 1 edition (31 May 1995)
  • Language: English
  • ISBN-10: 0201633302
  • ISBN-13: 978-0201633306
  • Product Dimensions: 23.6 x 19 x 2.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 835,425 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

From the Back Cover

A structured planning process that systematically incorporates the voice of the customer into product design, Quality Function Deployment (QFD) has proven itself a highly effective development tool for creating globally competitive products - in software, hardware, services, and many other industries.

This book not only explains QFD fundamentals clearly and concisely, it takes you well beyond the basics to provide the advanced techniques, specific information, and concrete examples you need to implement QFD successfully and derive its full benefits.

Of course, the book contains detailed information about the House of Quality, the most commonly used QFD matrix that relates customer needs to technical solutions. But rather than stopping there, it goes even further to explore the many possibilities for matrices that you can apply to every phase in product development - including multiple levels of design detail, quality improvement planning, process planning, manufacturing equipment planning, and value engineering planning.

In addition, you will find concise, experienced-based guidance on all the practical aspects of implementing QFD from start to finish, including such issues as establishing organizational support, creating a schedule, and gathering customer data. The book also covers QFD's relationship to the product development cycle, as well as its impact on various functions within an organization.

Most important, Quality Function Deployment: How to Make QFD Work For You helps you to see QFD as a collection of techniques and processes you can customize and adapt to your own real-life situations.

"This is far and away the best book on QFD, a book that is very much needed by American and European industry."
- Don Clausing, Bernard M. Gordon Adjunct Professor of Engineering Innovation and Practice Massachusetts Institute of Technology



0201633302B04062001

About the Author

Lou Cohen, a well-known QFD practitioner, has spent 35 years as a product developer and quality manager in the computer industry. He is now a freelance consultant working with clients to apply QFD to products as diverse as laundry detergent, software, office furniture, credit card services, and medical instruments.



0201633302AB04062001

Inside This Book (Learn More)
First Sentence
Over the last twenty years, companies in the United States have moved toward new styles of doing business, based on overseas competitive pressures, the needs of global economics, and the advances of technology. Read the first page
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars The best practitioner's guide to QFD I've seen. 19 Dec 1996
By A Customer
Format:Hardcover
I am (among other things) a recognized QFD "Subject Matter Expert" within Xerox Corp. I've read any number of QFD books and academic papers on the topic, and lead/facilitated several major QFD projects. Cohen's book best mirrors my own experiences in using QFD effectively, and is the book I most often recommend to someone who is new to QFD but wants to actually use the process. Cohen plainly has considerable experience in actually using QFD, and clearly shares his own experiences, from the mundane (not counting on computer display tools in meetings) to the sublime (the use and importance of contextual inquiry; the importance of personality mix in the QFD team selection). Cohen's writing style is excellent - very readable, even entertaining, but always clear and informative. Highly recommended.
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2 of 3 people found the following review helpful
By A Customer
Format:Hardcover
As a Computer Science student from The Netherlands I was easily introduced to Quality Function Deployment by the book of L. Cohen. He describes very easily but also complete the fundamentals of QFD and how to use it with the House Of Quality-model. Don't hesitate if you need the best book about QFD: buy this one !!!!
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0 of 1 people found the following review helpful
5.0 out of 5 stars Excellent explaination of complex subject. 7 Mar 1999
By A Customer
Format:Hardcover
An excellent text that shows the interrelationships of the rooms in the House of Quality. I require all my consultants to read it.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.4 out of 5 stars  8 reviews
25 of 26 people found the following review helpful
5.0 out of 5 stars The best practitioner's guide to QFD I've seen. 19 Dec 1996
By A Customer - Published on Amazon.com
Format:Hardcover
I am (among other things) a recognized QFD "Subject Matter Expert" within Xerox Corp. I've read any number of QFD books and academic papers on the topic, and lead/facilitated several major QFD projects. Cohen's book best mirrors my own experiences in using QFD effectively, and is the book I most often recommend to someone who is new to QFD but wants to actually use the process. Cohen plainly has considerable experience in actually using QFD, and clearly shares his own experiences, from the mundane (not counting on computer display tools in meetings) to the sublime (the use and importance of contextual inquiry; the importance of personality mix in the QFD team selection). Cohen's writing style is excellent - very readable, even entertaining, but always clear and informative. Highly recommended
14 of 14 people found the following review helpful
5.0 out of 5 stars Best Practitioners Reference to QFD I've found 14 Feb 2002
By Brett Michael Roberts - Published on Amazon.com
Format:Hardcover
I found the Cohen book to be the reference to Quality Function Deployment that I have been looking for. Unlike many of the Japanese books on the subject that have been translated to english, Cohen's book provides a comprehensive look at the subject of QFD, from the history of QFD through the final chapters that guide one through the mechanics of conducting a QFD study. I particularly like the no-nonsense writing style and the step-by-step approach taken to explain the method without going into tediously technical details about all the potential mathematics involved. This is the first book that I have found on the subject of QFD that I could actually USE to complete a QFD study. I also found that the method described is not dependent on any specific QFD software, but works with any of the 3 QFD software packages that I use. If you have to have just one reference for Quality Function Deployment, this is the book I would choose.
10 of 10 people found the following review helpful
5.0 out of 5 stars One of the most comprehensive QFD books 30 Jun 2004
By Mike Tarrani - Published on Amazon.com
Format:Hardcover
If I had to select a single book about QFD this is the one. It so thoroughly covers this effective technique, down to nuances, that I would have to refer to at least five other books on QFD I own to get the same coverage.
For a complete beginner chapters 1 and 2 cover the what and why of QFD. However, this material is somewhat brief and the following chapters may be overwhelming if you are learning about this technique for the first time. As an aside, if you are using Visio, there is a template for QFD that ships with that product.
The remaining 17 chapters lead you through fundamental aspects of QFD (Chapters 3 through 11), starting with an overview of the seven TQM tools, and leading you through the basic planning matrix, technical response, relationships, correlations, benchmarks and targets. Part III, Chapters 12 and 13, tie QFD to product development and its associated lifecycle, and how it relates to marketing, engineering, sales and service.
Chapters 14 through 17 provide a detailed, step-by-step approach to using QFD, starting with planning and data/information gathering, and culminating in developing and analyzing results.
The final section of the book covers advanced topics, including four-phase models, complex matrices of matrices, and special applications that include strategic product planning, and organizational planning, among other topics. I found the chapter on how to apply QFD to software development particularly interesting since that is what I do for a living.
I have a number of QFD books and actively employ this technique, and this is the definitive book on the topic I recommend.
18 of 20 people found the following review helpful
2.0 out of 5 stars More examples please 21 Mar 2000
By David C. Wilson - Published on Amazon.com
Format:Hardcover|Verified Purchase
I, an engineer turned marketer, love to learn by example. Stop telling me about how it works...show me.
THE COMPLETE LACK OF SAMPLES was very disappointing. I feel my understanding would have been much deeper if the author had walked through hypothetical/real examples.
The book does a reasonably good job describing the various steps of performing the QFD process. Samples would have made it much richer.
6 of 6 people found the following review helpful
4.0 out of 5 stars Comprehensive overview, but incomplete in how to try it out 8 Mar 2004
By Amazon Customer - Published on Amazon.com
Format:Hardcover
This was an excellent introduction to QFD, which I'd previously heard many good things about. I now feel that I understand how it works, how to marry it with the software development process in general, and even managed to pick up some hints on how I might integrate some more advanced customer representation ideas (like use of personas instead of instances of customers, for when your customer base is too large).
However, it was stated many times that:
1) You should have someone who has lead a QFD before facilitating it
2) It's highly customizable, by cutting things out
It would've been nice understand how to go about a first QFD with no experienced facilitators, along with some warning signs about whether you're going right or wrong. Also, examples of the customizations folks have made for smaller or larger teams and less or more rigorous organizations would've made it more concrete how to roll it out on a team such as my own.
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