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From the Back Cover
Nardi, Doing Survey Research: A Guide to Quantitative Research Methods, 1/e (0-205-34348-1) (2003) Neuman, Basics of Social Research: Quantitative and Qualitative Methods, 1/e (0-205-35578-1) (2004) Thomas, Spotlight on Social Research, 1/e (0-205-36806-9) (2003)
--This text refers to an out of print or unavailable edition of this title.
This book offers the most comprehensive and straightforward coverage of doing qualitative research on the market, now with a new chapter on Action Research.
The author's central purpose remains a desire to instruct inexperienced researchers in ways of effectively collecting, organizing, and making sense of qualitative data, while stressing the importance of ethics in research and in taking the time to properly design and think through any research endeavor. After reading this book, fledgling researchers should be able to design, collect, and analyze data and then present their results to the scientific community.
From the Back Cover
Unique in both its scope and its focus, Qualitative Research Methods is a comprehensive introduction to designing, collecting, analyzing, and reporting research data. Designed for readers without prior experience in data collection, this book also stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.
Topics new to the fifth edition include appropriate uses for the Internet, and using computers as a tool for interviewing and for conducting ethnographic research. Additionally, a new “Moderator's Guide” provides the focus group facilitators with a step-by-step guide to conducting interviews.
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