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Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets (Market Research in Practice)
Sheila Keegan (Author) Average Customer Review:   (1)
In stock This item Delivered FREE in the UK with Super Saver Delivery. £24.95 £21.95
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This is a must-read for any one involved in buying, using or practicing qualitative research in either an academic or a commercial context. It is concise and most importantly it is up to date. It s simple and yet manages to educate and inform those new to the discipline as well as reminding old... Read More |
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