Quantity:


	Amazon Prime free trial required. Sign up when you check out. Learn more

More Buying Choices

Have one to sell? Sell yours here

Get a �8.80 Amazon.co.uk Gift Card

Share your own customer images

Search inside this book

Tell the Publisher!
I�d like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets (Market Research in Practice) [Paperback]

Sheila Keegan (Author)

5.0 out of 5 stars See all reviews (1 customer review)

RRP:	�24.95
Price:	�21.95 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Deal Price:
You Save:	�3.00 (12%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Saturday, February 11? Choose Express delivery at checkout. See Details

Amazon.co.uk Trade-In Store
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details.

› See more product promotions

Frequently Bought Together

Customers buy this book with Consumerology: The Market Research Myth, the Truth about Consumer Behaviour and the Psychology of Shopping by Philip Graves Hardcover �13.20

Price For Both: �35.15

One of these items is dispatched sooner than the other. Show details

This item: Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets (Market Research in Practice) by Sheila Keegan Paperback

In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Consumerology: The Market Research Myth, the Truth about Consumer Behaviour and the Psychology of Shopping by Philip Graves Hardcover

Usually dispatched within 1 to 3 weeks.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

This item: Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets (Market Research in Practice) by Sheila Keegan Paperback
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Consumerology: The Market Research Myth, the Truth about Consumer Behaviour and the Psychology of Shopping by Philip Graves Hardcover
Usually dispatched within 1 to 3 weeks.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Consumerology: The Market Research Myth, the Tru... by Philip Graves
4.3 out of 5 stars (16)

�13.20
The Handbook of Online and Social Media Research:... by Ray Poynter
4.6 out of 5 stars (9)

�25.59
Marketing Research: tools and techniques by Nigel Bradley
5.0 out of 5 stars (4)

�35.19
Nudge: Improving Decisions About Health, Weal... by Richard H Thaler
3.6 out of 5 stars (43)

�5.99
Consumer Behaviour: A European Perspective by Michael R. Solomon
4.3 out of 5 stars (6)

�40.89
The Art and Science of Interpreting Market Rese... by D. V. L. Smith
5.0 out of 5 stars (1)

�29.74

Product details

Paperback: 272 pages
Publisher: Kogan Page (3 Oct 2009)
Language English
ISBN-10: 0749454644
ISBN-13: 978-0749454647
Product Dimensions: 23.3 x 15.7 x 2 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 592,756 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

More About the Authors

Discover books, learn about writers, and more.

Sheila Keegan

Product Description

Review

This is a must-read for any one involved in buying, using or practicing qualitative research in either an academic or a commercial context. It is concise and most importantly it is up to date. It s simple and yet manages to educate and inform those new to the discipline as well as reminding old hands about key principles. Sheila's book gently guides rather than lectures and brings qualitative research thinking to life through the use of International case histories. Don't hesitate. --Wendy Gordon, Qualitative Researcher

Book Description

Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.

See all Product Description

Inside This Book (Learn More)

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

behavioural economics(6)

marketing(6)

market research(5)

insight(4)

research(3)

advertising(3)

consumer psychology(3)

economics(3)

qualitative(1)

research qualitative(1)

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?

Consumerology: The Market Research Myth, the Truth about Consumer Behaviour and the Psychology of Shopping by Philip Graves Hardcover
4.3 out of 5 stars (16)

�13.20

› Explore similar items

Customer Reviews

1 Review

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars QUALITATIVE RESEARCH, 19 Jan 2010

Wendy Gordon "Qualitative Specialist" (London England) - See all my reviews
(REAL NAME)

This review is from: Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets (Market Research in Practice) (Paperback)

This is a must-read for any one involved in buying, using or practicing qualitative research in either an academic or a commercial context. It is concise and most importantly it is up to date. Its simple and yet manages to educate and inform those new to the discipline as well as reminding old hands about key principles. Sheila's book gently guides rather than lectures and brings qualitative research thinking to life through the use of International case histories. Don't hesitate.
[]

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse | Permalink

Comment Comment

Share your thoughts with other customers: Create your own review

› See the customer review...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }