As a teacher of research methodology and as a research supervisor for many counselling psychology doctoral candidates, I am always on the lookout for resources that will get to the heart of students' research struggles - and, without a doubt, achieving interpretative depth and having epistemological clarity about their interpretative positions are two of the most common struggles I see. Willig's book constitutes such a fresh, novel, and useful approach to qualitative data interpretation that it went straight onto my required reading list for all my students and supervisees. There are many things to recommend it, including the manner in which it lays out the social/historical/political factors and contexts that make researchers nervous about interpretation; the time it gives to discussing the ethics of interpretation; and the way it approaches the same set of data from multiple interpretative vantage points. The methods it uses to help the reader understand the different levels and lenses of interpretation are various and creative, to include dialogues with well-known qualitative researchers and striking examples drawn from other contexts, such as the art world - I loved Willig's use of the Sophie Calle 'Take Care of Yourself' exhibit so much that I extended it into a classroom exercise using the same breakup letter that the artist received! By the end of the book, the reader may very well find that they have been quite enjoyably and organically drawn into a sophisticated and nuanced understanding of qualitative data interpretation, without its feeling like very hard work. One can't ask much more than that!