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The Qualcomm Equation - How a Fledgling Telecom Company Forged a new Path to Big Profits and Market Dominance
 
 

The Qualcomm Equation - How a Fledgling Telecom Company Forged a new Path to Big Profits and Market Dominance (Hardcover)

by Mock (Author) "Entire industries can start from a simple idea-a drawing scribbled on a napkin, or a hobby that unexpectedly grows into a full-time endeavor ..." (more)
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Product details

  • Hardcover: 224 pages
  • Publisher: Amacom; illustrated edition edition (1 Feb 2005)
  • Language English
  • ISBN-10: 0814408184
  • ISBN-13: 978-0814408186
  • Product Dimensions: 22.9 x 15.7 x 3 cm
  • Average Customer Review: No customer reviews yet. Be the first.
  • Amazon.co.uk Sales Rank: 575,701 in Books (See Bestsellers in Books)

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Product Description

Review
""The Qualcomm Equation" by Dave Mock, is a probing account of the rise of the company and the development of its multifaceted strategies for dominance....In this wide ranging and lucidly written book, he [the author] evokes the personalities, the interwoven innovations, the tumultuous history, the global strategy, and the intellectual property of what has become the exemplary Twenty-First Century Technology Company."

"-Glider Technology Report"

Product Description
How did a small, unknown company like Qualcomm manage to storm the wireless industry and grow into a multibillion dollar powerhouse in less than a decade? The Qualcomm Equation provides an in-depth look at Qualcomm's business model, as well as chronicling the exciting early history of the company. Readers will gain insight into the methods Qualcomm used to license a growing list of patents for profit, and learn from the key business strategies that enabled Qualcomm to leapfrog the competition.

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