Amazon offered a good price for this popular cable, so I bought 2 x 10m lengths for my two rear speakers (JBL Studio 130's powered by Onkyo amp). I was surprised when it arrived that it was a single 20m length (the seller hadn't divided it into two lengths). Anyway I did this easily enough, and have been extremely impressed with the results. Firstly, the sound quality is SUPERB. Although rear speakers don't get the same amount of stress as the fronts, the sound quality is great and adds a lovely ambient quality. Second, the colour is great (mine go up the wall behind the sofa and blend in nicely with the paint). Note that they're not white, more an off-white (magnolia-esque) colour, which is better in my opinion. Lastly, they are small enough to feed under the carpet without leaving a visible sign that they're there. However, you can still feel the bump through the carpet, so if you're considering these, buy enough length to feed them around the edges of the room so nobody steps on them...!