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This one attracted me because it presented the tarot deck as a tool for visual brainstorming, and actively discouraged what it calls the "hocus pocus" approach to the subject. While this definitely made it the right book for me, it would also make it the wrong one for anyone who is more into that mystical kind of approach.
The book continually invites you to exercise your imagination. You start out by considering a familiar problem for which you only have a few stale ideas. Then, by following the exercises and using the tarot deck as a springboard, you find yourself generating scores of fresh approaches. What is more, Putting The Tarot To Work teaches by example - whenever McElroy wants to illustrate a particular point he offers five or six other ways of looking at it, which is exactly what the book is all about.
Most of the exercises and examples are focussed on work situations, and the kind of executive brainstorming sessions where the ability to "think out of the box" is most highly prized. The basic principles are of much broader application though, as the book frequently shows.
I would highly recommend "Putting the Tarot to Work" to anyone who wants to generate lots of new ideas and who doesn't mind putting in the work and doing the exercises. If you don't enjoy using your brain you should stick to crystal ball gazing.
I realize that most corporate types simply won't encounter this book because they wouldn't be caught dead browsing the metaphysical section of bookstores, but this is a book that you can hand a friend or family member in the business world and say, "Do me a favor and just read the first five chapters." I postulate that most of them that did so would want to read further, but even if they didn't, those initial chapters would alter their perception of what the Tarot is, and to what practical and concrete ends it can be used.
Most bottom line focused corporate managers will be intrigued by the idea of "seventy-eight full time consultants for $12.95." Skeptical or not, studies show that business is waking up to the value of creative brainstorming, something which McElroy demonstrates can be facilitated by the Tarot with the use of the techniques and approaches he describes.
Chapter Two, "Playing for Keeps," includes a section called "Objections - Overruled!" in which McElroy anticipates and diffuses four common objections against bringing Tarot into the office and the boardroom.
* Objection One: You should be working, not playing cards.
* Objection Two: Religion doesn't belong in the workplace
* Objection Three: What will the boss think?
* Objection Four: Won't people think I'm weird?
* Objection Five: We've gotten this far without Tarot cards!
As McElroy concludes this chapter: "By carefully positioning your work with the cards as serious business, you'll be able to incorporate them into your creative process without raising any objections from others."
Chapter Three, "The Least You Should Know About Tarot," is the most concise introduction to and overview of the Tarot I have ever read, and McElroy covers it in fifteen pages! With an assumption that his readers know absolutely nothing about the Tarot, he debunks some of the common Tarot myths and proceeds to clearly delineate the minimum information new users need to know. He does so in practical language completely devoid of metaphysical and esoteric allusions. He calls his approach "no focus on hocus pocus."
Successive chapters include material on phrasing questions, choosing spreads, performing readings, brainstorming with the cards, using the tarot to explore career options, goal setting with the Tarot, analyzing one's professional network, even how to use the Tarot for the dreaded employee review process, - the latter in a way that produces positive feedback for both employees and employers. The book also contains numerous new spreads as well as unique ideas, many of which are illustrated with the author's personal anecdotes from his considerable professional experience.
My only caveat with this book is that it is almost too "slick." As I read, I felt like I could see McElroy in a boardroom doing a PowerPoint presentation, complete with hand-outs and a laser pointer. The style is unabashedly bulleted top-notch marketing, but it is also the very style that just may be effective in creating some new Tarot buffs out of former skeptics and scoffers. Let's ask the bookstores to stock this book in the business self-help section and watch what happens...
Still, I picked it up because I'm interested in brainstorming. What I read surprised me. This book is about results and making things happen. The author holds your hand (and attention) every step. If you can't brainstorm with the cards after reading this, you just aren't trying.
And don't worry about the tarot business. This book gives you everything you need. I personally think using tarot makes brainstorming more of a game. When you have more fun you have more ideas. But if you don't like tarot cards, he tells how to use other pictures to do the same thing.
I can see why some tarot types won't like this book. It should have been called Business Brainstorming Games. Its not all about tarot reading. It never tries to be. Instead its a book about using the cards to answer questions faster and map out what to do. Once you try it, you're hooked.
The twenty two ideas in twenty minutes game alone is worth the price. It will give you an edge over people who don't know how to brainstorming with the cards. Buy it now while so few people know about this!!!
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