Putting Stakeholder Management into Practice [Hardcover]

Margit Huber (Editor), Joachim Scharioth (Editor), Martina Pallas (Editor)

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Product details

Hardcover: 174 pages
Publisher: Springer; illustrated edition edition (22 Jan 2004)
Language German
ISBN-10: 3540206914
ISBN-13: 978-3540206910
Product Dimensions: 23.4 x 15.6 x 1.3 cm
Amazon Bestsellers Rank: 1,751,559 in Books (See Top 100 in Books)
- #52 in Books > Business, Finance & Law > Management > Balanced Scorecard

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Product Description

Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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