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Putting Heads On Beds: The Complete Practical Guide to Marketing Your Independent Hotel or Guest Accommodation Paperback – 30 Jun 2006


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Frequently Bought Together

Putting Heads On Beds: The Complete Practical Guide to Marketing Your Independent Hotel or Guest Accommodation + Hotel Success Handbook - Practical Sales and Marketing Ideas, Actions, and Tips to Get Results for Your Small Hotel, B&b, or Guest Accommodation. + Five Star Service: How to Deliver Exceptional Customer Service (Prentice Hall Business)
Price For All Three: £37.10

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Product details

  • Paperback: 334 pages
  • Publisher: How To Books (30 Jun 2006)
  • Language: English
  • ISBN-10: 1845281179
  • ISBN-13: 978-1845281175
  • Product Dimensions: 15.3 x 1.9 x 23.4 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 214,947 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Michael Cockman is a hotel marketing specialist with long and worldwide experience. During a 25-year career he has coached managers and sales teams to achieve outstanding results. He believes passionately in the power of experiential learning and now coaches and mentors business owners and managers, using this book as a framework. Michael is based in Oxford.

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Mr. J. Tasker on 29 Sep 2006
Format: Paperback
This book by Micheal Cockman has helped me endlessly in my quest to increase business at my 'Independent Hotel'. I have used his advice in a variety of ways and my business is booming. I have used his ideas and guides to marketing with great success around the local area and broader regions and now rarely have an empty room.

Thanks Micheal
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5 of 5 people found the following review helpful By Ms. K. Mason on 7 Sep 2006
Format: Paperback
Putting heads on beds is a straight forward, practical manual on how to maximise the most from your hotel. This book is packed with helpful, easy to follow tips to turnaround and improve businesses, suppported by longerterm stratergies to boost sales and marketing. Offering advice from the obvious to the more ambiguous ideas - I think this book useful for any independent hotel owner or indeed anyone with a small business in a relevant industry. Highly recommended.
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4 of 4 people found the following review helpful By Ian brown on 29 April 2008
Format: Paperback
As a Manager of 50 bedroomed hotel i found Mr Cockmans book very informative indeed,We have been using his book as a training guide for various areas within our hotel and it has not only improved the service we provide it has also increased our turnover.Mr Cockman has a natural talent for problem solving within the hotel trade and i think after reading this book you feel that you can overcome any problems that may arise.The amount of good ideas that came out of the book were great,Far more than other reviews have noticed.I have no hesitation in recommending this book for anybody who wants to improve their hotel or guest house because it certainly put more heads on my beds.
Thanks Mr Cockman
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3 of 3 people found the following review helpful By John Farrell on 16 Oct 2006
Format: Paperback
This is a marvellous book. I worked with Michael in New Zealand and he was a great mentor to me personally. Now in this book he has summed up all that you need to know if you are marketing an independent hotel. The layout is very logical and some of the sections, particularly on the structure of the business, are particularly helpful to new entrants to the hotel business.

I can't recommend this book enough.

John Farrell, Area Director of Sales & Marketing, Accor Hotels, New Zealand & South Pacific
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4 of 4 people found the following review helpful By Amazon Customer on 2 Nov 2007
Format: Paperback
Have been in the industry for some time and this book was a great. Would have liked to see more about internet distribution channels but overall a good read.
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3 of 3 people found the following review helpful By B. Walsh on 31 May 2007
Format: Paperback
We have three hotels and have used this book as a training aid for each of our hotel managers. Mike Cockman has a great way of stating the obvious, only its not so obvious until he has stated it! We love it and it is so practical. We have made numerous changes to our marketing and selling due to this book.
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