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More About the Author
Product Description
Product Description
This book will tell you everything you need to know about making a success of your independent hotel or guest accommodation. It is an essential marketing guide for managers and owners and any sales specialist new to the hotel business. You'll find out to: price your product for maximum profit; generate loads of free publicity; set up systems that make your life easier; open your mind to local revenue potential; develop a product that fits a profitable niche; understand the importance of a consistent identity; make extra revenue through the internet; measure your level of guest satisfaction; make the most of your advertising and sales activities; make and use a marketing action plan; develop and empower a support team; and recruit and manage a sales specialist.
About the Author
Michael Cockman is a hotel marketing specialist with long and worldwide experience. During a 25-year career he has coached managers and sales teams to achieve outstanding results. He believes passionately in the power of experiential learning and now coaches and mentors business owners and managers, using this book as a framework. Michael is based in Oxford.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
This book by Micheal Cockman has helped me endlessly in my quest to increase business at my 'Independent Hotel'. I have used his advice in a variety of ways and my business is booming. I have used his ideas and guides to marketing with great success around the local area and broader regions and now rarely have an empty room.
Thanks Micheal
Thanks Micheal
2 of 2 people found the following review helpful
Format:Paperback
Have been in the industry for some time and this book was a great. Would have liked to see more about internet distribution channels but overall a good read.
2 of 2 people found the following review helpful
Format:Paperback
This is a marvellous book. I worked with Michael in New Zealand and he was a great mentor to me personally. Now in this book he has summed up all that you need to know if you are marketing an independent hotel. The layout is very logical and some of the sections, particularly on the structure of the business, are particularly helpful to new entrants to the hotel business.
I can't recommend this book enough.
John Farrell, Area Director of Sales & Marketing, Accor Hotels, New Zealand & South Pacific
I can't recommend this book enough.
John Farrell, Area Director of Sales & Marketing, Accor Hotels, New Zealand & South Pacific
Most Recent Customer Reviews
excellent book for any hotel
As a Manager of 50 bedroomed hotel i found Mr Cockmans book very informative indeed,We have been using his book as a training guide for various areas within our hotel and it has... Read more
Published on 29 April 2008 by Ian brown
THE BEST THING ABOUT THIS BOOK IS ITS TITLE
Here's a question. You've bought a book that purports to offer advice on how you can maximise the potential of your hotel/guest house. Read more
Published on 6 Jun 2007 by Smst1
Essential Reading For Hoteliers
We have three hotels and have used this book as a training aid for each of our hotel managers. Mike Cockman has a great way of stating the obvious, only its not so obvious until... Read more
Published on 31 May 2007 by B. Walsh
Extremely Informative
This book has re-iterated to me an old phrase "you never stop learning". Even though I have been involved in this industry for some time, I have learned a lot through reading this... Read more
Published on 6 Feb 2007 by Mrs. V. K. Lochhead
Everything you need to know to generate business
This book encapsulates everything you need to know to generate business for your hotel. The major international hotel management companies do everything, albeit on a smaller... Read more
Published on 7 Jan 2007 by Tim Stableforth
David Queen
Quite simply, an esssential guide to increasing room occupancy levels in any private busuiness. Even if you think you know it all it is an 'aid memoir', and even one good idea put... Read more
Published on 19 Dec 2006 by D. Queen
Excellent Advice
Putting heads on beds is a straight forward, practical manual on how to maximise the most from your hotel. Read more
Published on 7 Sep 2006 by Ms. K. Mason
Hotelier
I have found Michaels latest book very informative and very relevent to the hotel industry. The thought process he explains is also a process which I use as a hotelier in the hotel... Read more
Published on 1 Aug 2006 by J. R. Rowley
Essential bedside reading
Michael Cockman's book is extremely useful for owners and managers of small independent hotels or guest accommodation with limited resources who want to learn more about marketing... Read more
Published on 19 July 2006 by Susan Millgate
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